Volkswagen recently launched a new marketing campaign which was completely centered around augmented reality. The automaker has shown remarkable prowess with online and interactive technologies in the past, and their latest venture into the realm of augmented reality only proves their mastery of the medium. This past July, the automaker introduced their AR advertisements to consumers through several magazines. The advertisement could be removed from the magazine and used to launch an augmented reality program that would allow users to participate in a virtual race. Participants were put inside one…
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