Blippar to update its augmented reality app with new real time features

Blippar augmented reality Mobile App

The next generation of the application will be much easier to use and will offer greater practicality. At the TechCrunch Disrupt London 2015, the co-founder and CEO of Blippar, Ambarish Mitra, demonstrated the next generation of the company’s popular augmented reality app, with improved object identification and enhanced features. The mobile app will soon be able to offer users much faster and easier real time options through smartphones and tablets. The new version of the Blippar augmented reality app is to launch in late December and the goal is to…

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Visual Search technology coming to IRIS with the help of Layar

Layar Augmented Reality

Layar, the world’s largest augmented reality platform, has announced its partnership with Telefonica I+D, the research and development branch of the Telifonica Group. Through the partnership, the two companies will be developing a new brand of search engine that relies on images rather than text. Called Visual Search Technology, the innovative search engine will be made for the IRIS platform; one of Telifonica’s most advanced augmented reality programs. Visual Search may soon come to define how people browse the Internet. It can sometimes be difficult to find the words to…

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