Visa mobile marketing Archives

Visa partners with the NFL for mobile initiative to send winners to the Super Bowl

09/23/201109/23/2011 Jesse Collins

Visa has entered into a partnership with the NFL for a mobile initiative that will give consumers the opportunity to win a trip to the Super Bowl. This is the third year that Visa will be sponsoring Sports Fantasy Football through Yahoo, which is aimed at sports fans. This will include 10 top prizes of trips to Super Bowl XLVI, which can be won by consumers who have used their Visa cards during the contest period. According to the Visa Inc. head of North America marketing, Alex Craddock, from Los…

Visa’s strategy for mobile payment domination

08/09/201108/09/2011 Sam Lambert

Credit card and other large companies are diving into mobile and digital payment technologies head first, forming aggressive strategies with purchasing and partnerships in order to ensure their space at the top of the game. Both American Express and MasterCard have been making deals and have been choosing the technologies that they believe will lead the way for mobile payments. Visa has also made as series of significant moves recently, which include the assumption of an advisory position in Square (a disruptive startup), the $110 million acquisition of Fundamo (a…