How QR Codes Turn Bus Shelters Into Virtual Stores

QR Code Virtual storage

Consider, if you will, the humble bus shelter. Just a place to stay safe from the elements while waiting for public transportation, and that’s it, right? Not quite… Recently, Wal-Mart, in conjunction with Proctor and Gamble, turned 50 Toronto bus shelters into virtual WalMart stores. Talk about a chain having stores everywhere! Shopping With QR Codes Here’s how it worked. Each shelter was given a poster that contained QR codes for Proctor and Gamble products. Commuters who scanned the codes with their smart phones were taken to a Wal-Mart web…

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Mobile commerce gains traction in India with the help of Yebhi

NFC Technology mobile commerce

QR codes and NFC technology being combined to promote mobile commerce Mobile commerce has yet to show signs of slowing down and the growth behind this emerging sector is powering the emergence of virtual stores. These stores, often called “pop-up stores,” aim to close the gap between the physical world of retail and the digital world of retail. Virtual stores can show up anywhere, giving consumers an opportunity to purchase products they may be interested in using nothing more than a mobile device. These stores are also becoming an ideal…

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Virtual stores powered by QR codes gaining steam

QR Code Gift Video

Virtual stores are getting more attention from the retail industry Retailers around the world are growing increasingly aware of the prospects of mobile commerce and how much they could potentially gain from engaging mobile consumers. These consumers are becoming more reliant on their mobile devices to shop and purchase products. Mobile consumers are finding that using their smart phones and tablets to shop is more convenient than traditional forms of commerce, and the retail industry is taking notice. QR codes may soon become the ideal way to reach out to…

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QR Code stores big hit in 2013

Dutch Startup to bring pop-up virtual store to the public After Tesco launched its QR Code virtual store for the homeplus formula in 2009, the number of QR Code stores has been increasing with double digits. In 2012 over 300 QR Code stores were published worldwide and over 2000 have already been announced for 2013. With the rise of mobile commerce, retailers are finally integrating their online and offline channels. According to Forrester research , mobile retail and travel spending grew by 80% in 2011 and is expected to more…

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Mobile marketing taking off among Korean businesses

Korea mobile commerce

Consumers are beginning to learn the ropes of the different techniques, as well. The advertising industry in Korea has been undergoing an exceptionally rapid transformation thanks to smartphone technology, and this is making mobile marketing a highly successful technique, particularly through QR code coupons and mcommerce efforts. From virtual stores on subway walls to motion sensitive digital ads, the channel is opening up everywhere. Touch sensitive displays have become entirely commonplace in Korea, illustrating the comfort level with technology both among businesses and consumers. Also becoming a regular mobile marketing…

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