QR Code Press

Pop-up store turns UK historic sites into augmented reality shopping centers

11/05/201111/05/2011 Stephen Vagus

Augmented reality is becoming a very popular tool for retailers in the UK. British department store Debenhams recently launched a new campaign that uses the technology to let shoppers try on clothes. While it is not the first retailer to use augmented reality in such a way, Debenhams certainly put a new twist to their initiative. The retailer created a mobile app for iPhones and iPads that turned some of the UK’s historic monuments into virtual dressing rooms. Five of the UK’s most famed historic sites were inundated with shoppers…

QR stores make an appearance at German train stations

10/26/201110/26/2011 John Montgallo

QR coded stores have begun appearing in Germany. The stores are akin to those that had once been seen at train stations in South Korea, brought to the country by British retail giant Tesco. The German stores are a product of Budnikowsky, a popular drugstore, and have also been showing up at train stations throughout the country. Indeed, Budnikowsky derived inspiration for the stores from Tesco, who have seen relative success with their venture. The company hopes that QR stores will take root in Germany. The stores feature a wide…