Tag: virtual scavanger hunt

Science-fiction writer develops augmented reality app to send users on a virtual treasure hunt

Jorge Gonzalez
Bruce Sterling

Once upon a time, augmented reality was considered nothing more than a fantasy. For years, those wishing to experience augmented reality escaped into vast, futuristic worlds portrayed in science-fiction. Author Bruce Sterling is all too familiar with this phenomenon, as we wrote some of the first books to feature AR technology. Sterling is renowned for crafting high technology from his imagination, but now he is bringing his ideas into reality. This time, however, he is not writing them down in a book. At the Art Center College of Design in…

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QR vs. AR: Let’s get ready to RUMBLE!

Jesse Collins
An Example of Augmented Reality Capabilities with a Wikitude App

QR codes have seen a string of unabashed successes in the U.S. and other nations with relatively no competition. With their ease of use, quick implementation and cost-effectiveness, there seems to be no viable alternative in the mobile technology sector. The main competitor, however, may be laying in wait as QR codes begin to see a growing trend of people shying away from them. Though smart phone usage is expected to make tremendous leaps this year, some are still weary of using scanners to interact with the 2d barcode. While…

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