Coca-Cola unveils Halloween themed AR and VR marketing campaign

fanta coca cola vr marketing

The soft drink giant’s UK division will break its own advertising spending record for the themed campaign. Coca-Cola’s UK division will launch an AR and VR marketing campaign for its Fanta brand on Halloween. This campaign will represent the most they have ever spent on a Halloween campaign to date. Part of the advertising for the brand has to do with a virtual reality short riddled with jump scares. The VR marketing short brings viewers onto an elevator on their way to a 13th floor Halloween party. That said, they…

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Virtual reality brain surgery recorded for first time for medical students

virtual reality brain surgery

The idea is to provide med students with an improved opportunity to gain firsthand experience with the procedure. A new virtual reality brain surgery recording has become the first of its kind and is designed to give medical students the chance to see the procedure as they would within an operating theater. It can be very difficult for med students to obtain this type of opportunity as spaces are very limited. According to Barts Health NHS Trust surgeon, Alex Alamri, virtual reality brain surgery is on the edge of changing…

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Vikings VR app drums up hype for the show’s next season

Vikings VR app Google Cardboard viewer

The popular television series will be starting its fifth season on November 29 and is using virtual reality marketing. A new Vikings VR app was recently launched to provide fans with a unique experience to hold them over until the next season starts. This mobile marketing technique was expanded with participation in events such as the Fan Expo in Toronto, where Vikings branded Google Cardboard virtual reality viewer devices were distributed to attendees for free. The mobile application offers an immersive experience into the show featuring some of the hit’s…

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Augmented reality glasses patent filed as Facebook Oculus takes the next step

augmented reality glasses patent (note: these are not real ar)

The social network filed a patent this month, showing an early design of the new AR wearable technology. Facebook Oculus filed an augmented reality glasses patent earlier this month which reveals drawings of an early prototype design for this type of wearable technology. The social network giant has previously confirmed its interest in pursuing this type of tech. CEO Mark Zuckerberg has spoken about augmented reality technology on a number of different occasions. In fact, it comes as no surprise that the company filed an augmented reality glasses patent as…

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Virtual and augmented reality market is on the edge of an explosion

Android Pokemon Go augmented reality market

A new report forecasted an annual doubling in spending for AR and VR technology from now through 2021. The International Data Company released a report focused on the future of the virtual and augmented reality market. It predicts that global spending on VR and AR technology will double each year from now through 2021. That prediction is not at all limited to the sale of games and headsets but goes far beyond in the tech’s uses. The virtual and augmented reality market is still exceptionally young but is preparing to…

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