Coca-Cola unveils Halloween themed AR and VR marketing campaign

fanta coca cola vr marketing

The soft drink giant’s UK division will break its own advertising spending record for the themed campaign. Coca-Cola’s UK division will launch an AR and VR marketing campaign for its Fanta brand on Halloween. This campaign will represent the most they have ever spent on a Halloween campaign to date. Part of the advertising for the brand has to do with a virtual reality short riddled with jump scares. The VR marketing short brings viewers onto an elevator on their way to a 13th floor Halloween party. That said, they…

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Virtual reality brain surgery recorded for first time for medical students

virtual reality brain surgery

The idea is to provide med students with an improved opportunity to gain firsthand experience with the procedure. A new virtual reality brain surgery recording has become the first of its kind and is designed to give medical students the chance to see the procedure as they would within an operating theater. It can be very difficult for med students to obtain this type of opportunity as spaces are very limited. According to Barts Health NHS Trust surgeon, Alex Alamri, virtual reality brain surgery is on the edge of changing…

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Vikings VR app drums up hype for the show’s next season

Vikings VR app Google Cardboard viewer

The popular television series will be starting its fifth season on November 29 and is using virtual reality marketing. A new Vikings VR app was recently launched to provide fans with a unique experience to hold them over until the next season starts. This mobile marketing technique was expanded with participation in events such as the Fan Expo in Toronto, where Vikings branded Google Cardboard virtual reality viewer devices were distributed to attendees for free. The mobile application offers an immersive experience into the show featuring some of the hit’s…

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Augmented reality glasses patent filed as Facebook Oculus takes the next step

augmented reality glasses patent (note: these are not real ar)

The social network filed a patent this month, showing an early design of the new AR wearable technology. Facebook Oculus filed an augmented reality glasses patent earlier this month which reveals drawings of an early prototype design for this type of wearable technology. The social network giant has previously confirmed its interest in pursuing this type of tech. CEO Mark Zuckerberg has spoken about augmented reality technology on a number of different occasions. In fact, it comes as no surprise that the company filed an augmented reality glasses patent as…

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Virtual and augmented reality market is on the edge of an explosion

Android Pokemon Go augmented reality market

A new report forecasted an annual doubling in spending for AR and VR technology from now through 2021. The International Data Company released a report focused on the future of the virtual and augmented reality market. It predicts that global spending on VR and AR technology will double each year from now through 2021. That prediction is not at all limited to the sale of games and headsets but goes far beyond in the tech’s uses. The virtual and augmented reality market is still exceptionally young but is preparing to…

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Snapchat augmented reality leading the way, says research

snapchat augmented reality medical health

New data shows that mobile AR technology is being driven by certain social media tools. eMarketer released a report showing that Snapchat augmented reality is fueling the popularity of that technology, particularly when it comes to mobile device use. The report pointed to Snapchat Lenses as a leader with the tech, followed by Facebook and Instagram. The eMarketer report indicated that while Snapchat augmented reality may be the top driver for AR tech use, Facebook Stories and Instagram Stories are both playing their own roles. Although augmented reality took a…

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Microsoft HoloLens will help med students learn anatomy

virtual reality anatomy microsoft hololens

An American university will be using a revolutionary new technology to avoid using cadavers. Case Western University is in the midst of developing a program using Microsoft HoloLens to teach anatomy to med students. This device uses virtual reality technology. The school will use it to provide a 3D representation of a human body. The virtual reality device wearers will be able to examine layers of tissue such as skin and muscle. The Microsoft HoloLens will also make it possible to look at the skeleton and organs behind the skin…

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Virtual reality roller coasters are increasingly commonplace

virtual reality roller coasters

A growing number of amusement parks, including Six Flags, are adding these digital headset components. This year has started a trend of virtual reality roller coasters in amusement parks. These have popped up in the United States as well as other countries around the world. They are being used to make the thrill even greater than what is possible from twists, loops and drops. VR roller coasters bring in additional digital components such as superheroes, aliens and dragons. Design professor Thomas Wagner from Germany has taken part in the creation…

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Augmented reality and virtual reality market growth will be astoundingly fast

virtual reality market

A new report showed it will see a CAGR of 63.2 percent between this year and 2025. The “Augmented Reality (AR) and Virtual Reality (VR) Market to 2025 – Global Analysis and Forecast by Technology, Components, and End-user Industry” results have been released. This virtual reality market and augmented reality marketplace research showed massive growth from this year through 2025. In fact, it estimated that those markets would reach $130.01 billion by 2025. Comparatively, they were estimated to have been worth $4.25 billion last year. The report also included a…

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iPhone YouTube virtual reality experience now available for all videos

Google Cardboard youtube virtual reality

The latest Google Cardboard update now means that Apple smartphone users can see any video they want in VR. The most recent iOS update that has been released for Google Cardboard now means that the YouTube virtual reality viewing feature is now available to iPhone users for every video available on the massive database. Before the release of this update, that iOS functionality had been limited to only a certain few 360 degree videos. That said, users of Android based mobile devices have been able to enjoy the full YouTube…

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Samsung virtual reality could mean the end of the traditional bedtime story

samsung virtual reality headset gear

Will this VR technology one day take over this parent-child bonding time as the electronics giant suggests? “The future of children’s bedtime” in the form of a mobile app with Samsung virtual reality stories has now been unveiled with the goal of giving kids a much more three dimensional version of the tales they once had to imagine in their minds. The Bedtime VR Stories app has been created with the purpose of underscoring the importance of story time. However, as much as the Samsung virtual reality experience was unveiled…

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