Australian retailers take a liking to QR-powered window shopping

Sportsgirl QR Code Virtual Storefront

Retailers in Australia have begun replacing the printed advertisements in store windows with large QR codes from the Active Display Group, a point-of-sale supplier. The group has been praised for its use of the codes in the country and is partly responsible for introducing the concept of “window shopping” to consumers. This concept is simple enough: Consumers with smart phones can purchase products simply by scanning a mobile barcode associated with a particular item. Retailers such as Sportsgirl, a company specializing in athletic gear for women, are making use of…

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Black Friday to be a proving ground for holiday-oriented QR codes

mobile holiday shopping

Black Friday is here and retailers are looking enlisting the aid of QR codes to help manage the crowds of shoppers heading their way. For retailers, barcodes have been a valuable tool for decades. QR codes are becoming more popular with businesses due to their ability to streamline and expedite the shopping process. Companies like Sears, JC Penney, Kmart and Macy’s are using the codes to weather the storm of shoppers on the busiest day for the retail industry. Sears has integrated QR codes into their expansive holiday shopping strategy.…

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