A new ad campaign from Peapod will bring mobile grocery shopping to two stops Online grocery store, Peapod, has unveiled its new mobile shopping ad campaign, which allows commuters to use their smartphones to purchase food products directly from the walls of the L train stations in Chicago by scanning QR codes that are posted there. The virtual malls began last week at the State and Lake Station Tunnel and with ads plastered all over the walls, allowing mobile device carrying passengers to scan the barcodes next to images of…
Read MoreTag: virtual grocery store
Tesco launches new campaign powered by augmented reality to bring savings to shoppers
Tesco, the UK’s largest grocery retail chain, is continuing their foray into the digital realm on the heels of their outdoor virtual grocery store in South Korea. The company has developed a new mobile application that will be used with their latest outdoor marketing campaign. The campaign, titled “Big Price Drop,” will encourage consumers to participate in lowering the price of more than 3,000 products sold at various locations in the Tesco chain. Consumers may find this particular campaign more engaging than what they may be used to because Tesco…
Read MoreTesco launches a virtual grocery store – for real, this time
Tesco, the international grocery chain based in the UK, launched a concept grocery store in the Hanganjin subway station in Seoul, South Korea, recently. The store featured thousands of products, each labeled with their own QR code. By scanning the code, shoppers would have been able to add the item to a virtual shopping cart and then paid electronically. The store was only available for a scant few hours and was never actually operational as it was little more than a concept. Tesco, however, has not abandoned this concept, and…
Read MoreInnovative QR code supermarket may be a hoax dreamed up by leading advertising agency
Two months ago, a virtual grocery store showed up in a subway station in Seoul, South Korea. The store was packed with digital merchandise with each product having its own QR code. When scanned, the codes would open a virtual shopping cart on a user’s smart phone allowing for their items to be stored. From that point, customers could purchase their products, which would be delivered to their homes the next day. While the initiative is certainly innovative, it may have been a hoax, according to the Hankyoreh 21, a…
Read More