viral mobile marketing Archives

Mobile marketing pros learning from Chok! Chok! Chok! ad

03/04/201303/02/2013 L. Green

mobile marketing coca cola chok chok chok

The Coca Cola ad in Hong Kong which aired on television in late 2011, created a massive phenomenon. Mobile marketing is now reaching the point that it has been around long enough that experts are starting to observe trends and are beginning to identify some of the commonalities among the successful campaigns. The truly explosive strategies such as Coca Cola’s Chok! Chok! Chok! in Hong Kong do have things in common. In the case of that ad, the soft drink giant aired an ad at 10 pm every night that…

QR code haircuts produce viral marketing results

05/09/2011 John Montgallo

QR codes are at the cutting edge of mobile marketing concepts. As is standard for technologies leading the industry, many businesses are looking for new ways to use the codes that go beyond conventional uses. In an effort to stand out to consumers, some companies have taken to plastering giant codes on the sides of buildings or trailing banners emblazoned with a code behind planes. Lowe Thailand, an advertising agency in Thailand, is taking the next step in escalating the battle for attention – by using people. The agency has…