QR code marketing gaining ground in the entertainment industry

Branded continues QR code marketing campaign QR code marketing has been a popular trend in the advertising industry for some time. The codes have been a part of Japan’s advertising scene for several years, but have only recently begun attracting attention in Europe and North America. Recently, the film industry has begun making use of QR code marketing strategies to reach out to a new generation of consumers who are inseparable from their mobile devices. Sci-fi thriller Branded, a film depicting a dystopian future where a conspiracy concerning marketing is…

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Get more business with QR codes linked to mobile testimonials

Virual Marketing

Reviews play a big role when it comes to business. More than 70% of consumers rely on reviews when considering making a purchase, according to Business 2 Community, a market research firm that analysis emerging trends in connectivity between consumers and companies. Given the number of people that rely on referrals and their general affinity for social media, businesses looking to give their reviews a boost are turning to QR codes to get the job done. Direct mail campaigns have been successful in the past, but they can only go…

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Social media is very fashionable these days…

Social Media Fashion

The powerful world of mobile and social media has proven its worth when it comes to being a solid tool for businesses to use to connect with their customers. Now in its second year, the Fashion 2.0 Awards are going strong. Fashion brands and merchants have both discovered how connecting with consumers on social media blogs can change the way people see the fashion industry. Fashion moguls have discovered digital is the place to be. It’s like the fashion revolution is happening all over again. The Fashion 2.0 Awards was…

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QR code haircuts produce viral marketing results

Viral Marketing

QR codes are at the cutting edge of mobile marketing concepts. As is standard for technologies leading the industry, many businesses are looking for new ways to use the codes that go beyond conventional uses. In an effort to stand out to consumers, some companies have taken to plastering giant codes on the sides of buildings or trailing banners emblazoned with a code behind planes. Lowe Thailand, an advertising agency in Thailand, is taking the next step in escalating the battle for attention – by using people. The agency has…

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The elusive iQR code pops into sight but only for a second!

Once upon a time, QR codes were block, black and white patterns on the back of car bumpers. Now, they come in all shapes and sizes. First developed by Denso Wave, a subsidiary of Toyota, they were used to track inventory. During the advent of mobile devices, the codes became famous in Japan and Asia, with their popularity diminishing as they traveled further west. Since their incorporation into society, the codes have evolved from the black and what mosaics to colorful designs. New codes are emerging tentatively into the world…

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