United Daily News, a media group in Taiwan, has partnered with Aurasma, an augmented reality development firm, to bring their news publications to life. Augmented reality has been targeted by the print industry as a way to breathe new life into print media. The technology allows consumers to interact with print in a way they were never able to do before the advent of smart phones. The United Daily News is using the technology for exactly that purpose, hoping to enthrall a new generation of consumers that have become inseparable…
Read MoreAurasma augmented reality can help print media compete in the digital world
