Mobile video advertising is exploding in popularity

mobile video advertising

The growth rate for these ads is so rapid it is surprising that users haven’t heard a sonic boom. A tremendous spark has ignited the mobile video advertising and it has caught fire in the United States, Canada and the United Kingdom. This form of mobile marketing is proving to be highly effective among consumers in those countries. This is driving companies brands and marketers to direct their funds into a range of different forms of advertising that take advantage of video. A recent report showed that advertisers are looking…

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Full screen mobile video ads will soon be launched on Facebook

facebook messenger mobile commerce internet

The social network is adding this feature to the smaller screen versions of its experience. When it comes to mobile video ads, Facebook is hoping to make this social media marketing experience considerably larger and more interactive as it brings the full screen experience to smartphones and tablets. This move is the next big step to hit the Facebook video experience after auto play was added in December 2014. The company is now experimenting with full display mobile video ads to further enhance its social media marketing experience. This will…

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Social media marketing campaigns for some cancers are designed to grab attention

canadian cancer society nutiquette social media marketing

Awareness is now being achieved through the use of much edgier and racier videos to ensure they’re seen. The Canadian Cancer Society has launched a new social media marketing campaign that it has designed to make a considerable splash in order to help to promote awareness of how to self check for breast and testicular cancers. The online video series has the amusing yet racy name of the Nutiquette campaign. Understanding that there is no shortage of videos online, the Canadian Cancer Society’s own social media marketing campaign would need…

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Mobile commerce study focuses on sales through Google apps

Mobile Commerce Marketing Report

Brand new research focuses on mobile and social selling by way of these applications. The business at the very core of Google appears to be steady, increasing, and profitable, which has led executives to plunge large investments into mcommerce through Android, as well as YouTube and Chrome, for a marriage over the long term of video and mobile. The largest advertising clients are pushing Google to boost the performance and usability in those areas. This has been an ongoing push from those customers, as they want video to be brought…

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