Vogue Australia adopts QR codes to reach out to mobile consumers

The print industry continues to acclimate to a world growing more enthralled with technology. Magazine publishers are beginning to realize that they must adapt to this changing world or risk being left behind by consumers. Mobile technology can be intimidating for an industry that has, until very recently, been almost entirely separate from technology. QR codes have, however, provided the industry with a way to break into mobile technology without having to battle the steep learning curve. Vogue Australia has included a QR code in its latest issue, hoping to…

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Me, Me…notice ME!!!

It has been said that necessity is the mother of innovation. In trying economic times, this indeed seems to be true. Technology continues to progress and becomes more integrated with everyday. More people are making use of mobile devices today than ever before in the past. Of the multitude of mobile technologies available today, QR codes are standing out rather prominently. While technology may not be making everything easier, tools like QR codes are enabling people to perform in a much different capacity than in the past. The global recession…

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