QR codes used to make smartphone buybacks easy

Maxback QR codes

MaxBack has simplified the process of selling mobile devices using barcodes. While QR codes have been used primarily in mobile marketing, MaxBack has discovered a whole new way to apply them to mcommerce to add convenience to their process. Now, consumers can scan the barcodes to help them to earn money for their mobile devices. The company has established an easy to use, online service for buying back used feature phones, smartphones, and tablets, as well as iPods. It then either recycles or remarkets these devices. In order to find…

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Mobile marketing lessons from the successes of the USPS

US post office uses qr codes

The use of QR codes and other smartphone friendly techniques has set a good example. The United States Postal Service has been integrating mobile marketing into its direct mail services and the results have been exceptionally positive, providing some solid examples of how smartphones can be properly used by marketers. In 2011, spending on direct mail increased by 2.9 percent over the year before. This took the spending on that channel up to $21 billion last year. Magna Advertising Group has stated that the USPS has managed to keep up…

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United States Postal Service launches second discount campaign for those using QR codes

QR Code service

Mobile barcodes to bring discounts to mailers The U.S. Postal Service (USPS) has once again launched a temporary postage discount initiative that aims to boost business by encouraging mailers to use QR codes and other such barcodes. The campaign is identical to one that was launched by the USPS last year, which had been successful enough for the postal service to make another attempt. The USPS believes that the campaign will mimic the effects that it had last year by encouraging advertisers to send more mail. USPS takes note of…

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Northwest Mailing Service adopts QR codes and Microsoft Tags

QR Codes mobile commerce used by mail service

Tags and QR codes keep track of the mail. The Northwest Mailing Service, a direct mail company based in Chicago, Illinois, has announced that it will be introducing QR codes and Microsoft Tags to its services. The company decided to adopt the mobile technologies after examining the response clients had regarding QR codes. Northwest believes that the codes could play a significant role in influencing the purchasing behavior of consumers and will be using the codes to help clients connect with a wider audience. The codes will begin appearing on…

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