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QR Code Press » Entries tagged with "using social media for marketing"

QR codes are serving more purposes than ever from talking comics to payments and prizes

QR codes are serving more purposes than ever from talking comics to payments and prizes

(adsbygoogle = window.adsbygoogle || []).push({}); QR codes are now doing more than ever before, as they become an element of mobile payment systems such as Simply Tap, the new Valiant interactive talking comic book experience, and can provide clues for the Defense Advanced Research Projects Agency (DARPA) scavenger hunt for a $40,000 prize. These unique and innovative new uses may help to convince marketers and consumers alike to uses these codes and will show them that without … Read entire article »

Filed under: Entertainment Industry, Featured News, Mobile Commerce, Mobile Marketing, Mobile Payments, QR Codes, Social Media Marketing, Trends

South Korean social network Ovjet uses augmented reality to stand out amongst the competition

South Korean social network Ovjet uses augmented reality to stand out amongst the competition

South Korea’s Kiwiple is virtual unknown outside of its home country. The company specializing in social networking and its associated technologies and has some big plans on how to make itself the biggest name in social media since Facebook. The company managed to gain some attention around the world in 2010 when it showed off a new augmented reality application for smart phones that was linked to its Ovjet social networking platform. Kiwiple now has … Read entire article »

Filed under: Augmented Reality, Featured News, International, Mobile Marketing, Social Media Marketing, Trends

Twitter boosts its mobile marketing efforts

Twitter boosts its mobile marketing efforts

Twitter has launched a new mobile advertising expansion in order to include promoted tweets within user timelines that are accessed by way of mobile apps. Users of the social network will start seeing the posts within their own timeline because, according to analyst Rob Enderle, Twitter must begin monetizing each one of their users, regardless of what type of device is used to access the site. He explained that “It’s critical because without the money from … Read entire article »

Filed under: Featured News, Mobile Commerce, Mobile Marketing, Social Media Marketing, United States

Facebook to increase advertising on site

Facebook to increase advertising on site

Facebook intends to make new advertising products available that will expose its members to a significantly higher amount of advertising. The social network company is unveiling these new products to provide marketers with additional methods of spreading their messages. This new effort will now include mobile devices, which have previously been exempt from ads on Facebook. According to the chief innovation officer at Leo Burnett Chicago, Mark Renshaw, this new advertising announcement will make Facebook “the biggest … Read entire article »

Filed under: Featured News, Mobile Marketing, Social Media Marketing

Beginning a B2B strategy in mobile marketing through social optimization

Beginning a B2B strategy in mobile marketing through social optimization

Though marketers can see that there can be an opportunity waiting for them where mobile technology and social marketing meet, the majority of them have yet to determine precisely how to go about getting started. The use of mobile devices has skyrocketed and is continuing to do so. For this reason, B2B marketers are scrambling to identify the best ways to access that rapidly growing audience through the use of mobile optimized sites, display ads, … Read entire article »

Filed under: Featured News, Mobile Commerce, Mobile Marketing, Social Media Marketing

Zmags Transforms the Tablet, Smartphone and Web Consumer Experience

Zmags Transforms the Tablet, Smartphone and Web Consumer Experience

*First-of-its-kind rich media interface enables marketers, retailers,brands and publishers to increase consumer engagement with their content and product offerings Zmags, the leading provider of rich media mobile and social merchandising, today introduced a groundbreaking consumer shopping user interface (UI) dubbed “Zmags Convergence”. This new, visual environment completely redefines and streamlines a consumer’s shopping experience on tablets, smartphones, the Web, and in Facebook. Using Zmags Convergence, retailers, brands, multi-level marketers and agencies can create a new class of engaging … Read entire article »

Filed under: Fashion/Art, Featured News, Mobile Commerce, Mobile Marketing, Social Media Marketing, Tablet Commerce