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QR Code Press » Entries tagged with "using social media for marketing"

How to reach the coveted target market of moms with mobile devices

How to reach the coveted target market of moms with mobile devices

(adsbygoogle = window.adsbygoogle || []).push({}); Mothers represent one of the most desired target markets and are desired by virtually every brand, but many don’t know how to reach them – especially in the new mobile marketplace. This is one of the largest demographics for using a product and then either blogging about their experiences, or sharing it through social media. There are currently approximately 4 million blogging moms in the United States. Though they are using their … Read entire article »

Filed under: Featured News, Mobile Commerce, Mobile Marketing, Social Media Marketing

The continuing importance of location to mobile commerce and marketing

The continuing importance of location to mobile commerce and marketing

According to the latest Mind Commerce Publishing report, entitled “Mobile Location Commerce 2012-2017”, mobile commerce is predicted to achieve a 39 percent compound growth rate from now through until the completion of 2017, as a result of the omnipresence of smartphones and tablet computers. Location-based commerce is forecasted to be one of the primary initiatives that will exist among the mobile environment within the next three years. In fact, location-based services were a key element of … Read entire article »

Filed under: Featured News, Mobile Commerce, Mobile Marketing, Social Media Marketing, Trends

QR codes are serving more purposes than ever from talking comics to payments and prizes

QR codes are serving more purposes than ever from talking comics to payments and prizes

QR codes are now doing more than ever before, as they become an element of mobile payment systems such as Simply Tap, the new Valiant interactive talking comic book experience, and can provide clues for the Defense Advanced Research Projects Agency (DARPA) scavenger hunt for a $40,000 prize. These unique and innovative new uses may help to convince marketers and consumers alike to uses these codes and will show them that without using them, they will … Read entire article »

Filed under: Entertainment Industry, Featured News, Mobile Commerce, Mobile Marketing, Mobile Payments, QR Codes, Social Media Marketing, Trends

South Korean social network Ovjet uses augmented reality to stand out amongst the competition

South Korean social network Ovjet uses augmented reality to stand out amongst the competition

South Korea’s Kiwiple is virtual unknown outside of its home country. The company specializing in social networking and its associated technologies and has some big plans on how to make itself the biggest name in social media since Facebook. The company managed to gain some attention around the world in 2010 when it showed off a new augmented reality application for smart phones that was linked to its Ovjet social networking platform. Kiwiple now has … Read entire article »

Filed under: Augmented Reality, Featured News, International, Mobile Marketing, Social Media Marketing, Trends