Malware starts to make a more prominent place with fake QR codes

QR codes Security

As QR codes start to become more mainstream and are used by a growing number of mobile device users, hackers are starting to take advantage of the popularity of the trend by creating their own fake barcodes that distribute malware when they are scanned. As is the case with all new mobile techniques and technologies, the methods of abusing them are only just starting to be known. Security experts for mobile services do remind users that while the potential is indeed out there, it has yet to become all that…

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Wikipedia launches new QR code project to document daily life in Monmouth, UK

Monmouth Wikipedia

Wikipedia has chosen the Welsh town of Monmouth in the UK for a new project that will make use of QR codes. The project will be named Monmothpedia and aims to document the life of the entire town. Several prominent locations, people and historic artifacts will be linked to a mobile Wikipedia page that can be accessed by scanning QR codes with a smart phone. Residents of the city will also take part in the project, as Wikipedia is tapping the populace for articles about life in the city. Each…

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Mall of America sees success with Black Friday QR campaign, looks toward Christmas for next foray into mobile marketing

Black friday sales mobile commerce optimized

Black Friday has come and gone and the Mall of America in Minnesota welcomed a record breaking number of shoppers at their midnight opening. The mall saw some 15,000 shoppers cross its threshold during the early hours of Black Friday and an additional 81,000 by 10 a.m. When the dust cleared and Black Friday had finally ended, more than 200,000 visitors had come to the mall, breaking the shopping center’s record from last year. To mark the occasion, the mall had instituted a QR code campaign and contest, in which…

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Mall of America announces Black Friday QR code Snap and Win campaign

Mall of America has announced the details of its Snap and Win campaign that will be taking place on Black Friday and that will involve the use of QR codes, which shoppers can scan in the hopes of winning prizes from the various retailers within the mall. The prizes will go out to the first 300 people who scan the code. The purpose of the campaign is to help to boost the awareness of the QR codes among the consumers who use to mall, and to help to drive traffic…

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MMA releases whitepaper to explain the best use of mobile barcodes to marketers

Mobile Commerce Marketing Report

The Mobile Marketing Association (MMA) has announced the publication of a whitepaper entitled “Mobile Barcodes: an Overview for Marketers”, with the intention of assisting marketers in getting the most out of using mobile barcodes for their marketing. The MMA explained that its whitepaper provides an easy to understand clarification of the ways in which marketers can maximize the potential of mobile barcodes in order to provide consumers with direct access to multimedia content, information, promotions, discounts and coupons, shop locations, samples, and a great deal more. Experts in the industry…

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