us tablet commece trends Archives

Tablet Commerce best practices announced by Alexander Interactive report

11/17/201111/17/2011 Julie Campbell

The invention of the iPad and the popularity of it and other tablet computers has enticed online retailers to the point that they are now looking into the potential and restrictions offered by those mobile devices. As merchants examine the way that the near future will appear when 50.7 million American adults are tablet users (according to estimates from Forrester Research), Alexander Interactive T-Commerce Report has been produced in order to provide an evaluation of the top online retailers and the quality of the user experience that they provide The…

IAB releases first buyers guide for U.S. tablet shopping marketplace

10/04/201110/04/2011 Sam Lambert

At the New York City IAB MIXX Conference & Expo, the IAB Mobile Marketing Center of Excellence announced its two prime goals which have been created to slingshot the newborn tablet advertising market place up to new heights. They are functioning on the belief that the emergence of tablets have brought about an entirely new category of marketing for both a user’s mindset and his or her experience. The first of the IAB’s goals, which has been developed in this light, is the “First Buyers Guide for the U.S. Mobile…