us qr code statistics Archives

Mobile marketing and direct mail to lead 2012 political candidate strategies

02/03/201202/03/2012 John Montgallo

Though direct mail will be, as it always has been, an important part of the marketing strategies used by the political candidates in the 2012 election, mobile is also expected to play a critical role in helping to persuade voters. Borrell and Associates data showed that political direct mailing this year will cost about $228.3 million. This technique is still considered to be vital to a political campaign because it provides candidates with the ability to specifically target prospective voters based on where they have registered for voting. One of…

UK consumers warming to QR codes, according to survey

10/07/2011 Stephen Vagus

A new survey conducted by Toluna Quick, a market research company, shows that QR codes may be more popular in the UK than they are in the U.S. Earlier this year, a report from Simpson Carpenter, another research firm based in the U.S., showed that most Americans were unaware of what QR codes actually were. The report may have cooled some of the hype surrounding the codes in the States, but UK consumers seem to be warming up to the codes in droves. According to Toluna Quick, of the 1,500…

QR codes may save the print industry; study shows that printed QR codes are more successful than their digital counterparts

08/17/201108/17/2011 Stephen Vagus

Advertisers have come to adore QR codes. The advent of the digital era has brought about the decline of printed publications which, in turn, has lead to diminishing returns from printed advertisements. Advertisers have had trouble traversing the online world as there is no guarantee that consumers will pay any attention to their attempts at marketing, especially when there are programs that can get rid of advertisements altogether. QR codes, however, are still shrouded in mystique, enticing the curiosity of consumers while offering them a valuable service. The codes may,…

Survey shows QR code adoption slow amongst consumers

08/10/201108/10/2011 John Montgallo

Lab42, a market research firm, has released a new study regarding QR codes. The recent rise to fame QR codes have experience is largely due to the overwhelming number of people who own smart phones. Indeed, the codes have become quite popular for information and coupon distribution. According to the survey, however, the majority of consumers have no idea what a QR code is. Despite the fact that more companies are making use of the codes, they may not be the heralds of a marketing revolution they were once believed…