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Latest U.K. mobile shopping trends show increase of 254% taking 9% share of e-commerce

Latest U.K. mobile shopping trends show increase of 254% taking 9% share of e-commerce

It’s still up to retailers to cater to mobile shopping trends to increase conversion. According to a report from a U.K. e-commerce trade association, Interactive Media in Retail Group (IMRG), mobile shopping trends data indicates that m-commerce is rapidly on the rise. In fact, their data indicates that when compared to March 2011, there was an increase of 254 percent in the same month of this year. Equally, though, the IMRG Capgemini e-Retail Index shows that there … Read entire article »

Filed under: Featured News, International, Mobile Commerce, Trends, United States

New Interactive Advertising Bureau report ranks the top American mobile shopping cities

New Interactive Advertising Bureau report ranks the top American mobile shopping cities

The Interactive Advertising Bureau (IAB) has released a first-of-its-kind list of American cities that ranks them in terms of how mobile shopping savvy they are, with Houston topping the list. The report ranked the cities based on their mobile shopping audience and what proportion of the people who live within those cities either used mobile devices such as smartphones and tablets to research products to be purchased later in brick-and-mortar shops, or actually made the purchases … Read entire article »

Filed under: Featured News, Mobile Commerce, Mobile Marketing, Mobile Payments, Trends, United States

The bar has been raised for comparison shopping with m-commerce

The bar has been raised for comparison shopping with m-commerce

According to an LEK Consulting study, mobile commerce is rapidly sweeping its way across the United States, with 80 percent of smartphone users having stated that they have already used their mobile devices to assist in making a choice regarding a purchase within the last year, and two-thirds have actually bought something through their device. Furthermore, an ever-increasing number of mobile shopping apps are providing consumers on the go with new and improved methods of … Read entire article »

Filed under: Featured News, Mobile Commerce, Mobile Marketing, Trends, United States

Android leads the way as mobile connections soar

Android leads the way as mobile connections soar

According to a number of market reports, Google’s Android is leading the way to bring consumers online using mobile devices, but Apple’s iOS maintains its status at the top in the ad department. Smartphones are rapidly replacing feature phones, while tablets and other devices are being used to connect to the internet virtually everywhere. As a result, marketers are beginning to place a significant amount of their attention on how and when consumers are making these … Read entire article »

Filed under: Featured News, Mobile Commerce