M-commerce remains a tremendous opportunity for American retailers and brands

mobile commerce trends

U.S. companies still have yet to come close to reaching the full potential of mobile shopping. New research has shown that even though m-commerce has received an enormous amount of hype, 41 percent of American shoppers have said that they’re not ready to use their tablets and smartphones for purchasing online products and services. This equates to approximately 103 million people in the United States. This could imply that there is nothing to m-commerce, but it is much more likely that there is huge potential for growth in this area.…

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Everyone is talking about new mobile wallet technology

Mobile Payments

Though credit cards are still the standard here in the United States, in other parts of the world – such as Kenya – smartphones have replaced the card and card-reader technology which are now considered to be obsolete in that nation. In fact, among Kenyan adults, 70 percent use their mobile phones to pay for goods and services at a point of sale, and this country is not alone. Around the globe, an ever increasing number of people are using their mobile devices to pay for retail goods, groceries, and…

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