Mobile apps have become quite commonplace today, as businesses and brands race to release new offerings to their consumers. This is not just an attempt by companies to get in on a popular fad, but it is – according to experts – establishing a solid foundation for a trend that is likely to grow as a critical part of any mobile marketing mix. In fact, by 2014, many experts believe that there will be approximately 33 billion mobile apps available from different companies. At the same time, by 2012, the…
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