Application puts a new twist on mobile shopping US Bank has developed a new application that is meant to serve as a mobile commerce platform for consumers. The application is designed to allow consumers to quickly purchase products that they may come across in their daily lives. In this way, it is quite similar to other applications of the same nature, but the application is able to provide information on products using image recognition and audio. As such, the application can be used to bring up a list of products…
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US Bank to bring mobile commerce to the iPhone
Banks are growing more acclimated to mobile commerce Banks and other financial service companies are growing more comfortable with the idea of mobile commerce as consumers become more inclined to use their mobile devices to pay for products. In the U.S., banks are beginning to respond to the growing demand for mobile commerce services. US Bank is one of the latest organizations to answer this demand, and the company has set its sights on the iOS platform for its Go Mobile Payment Service platform. Lack of NFC support keeps consumers…
Read MoreNFC technology adopted by US Bancorp
US Bancorp embraced NFC technology for mobile commerce U.S. Bancorp, the parent company of U.S. Bank, has announced that it will be testing NFC technology for a new service being made available to iPhone users. The financial services company has been keeping track of the advent of mobile commerce and believes that the time may be right to begin looking into ways to engage mobile consumers in a new way. The test represents an iPhone case and application that are meant to appeal to consumers interested in mobile commerce. New…
Read MoreU.S. Bank develops augmented reality mobile application to help customers find branch locations
How businesses are starting to incorporate augmented reality U.S. Bank, a premiere online financial organization, has developed a new application for the iOS platform that makes use of augmented reality technology. The technology is becoming more popular in the banking industry because of its potential to make online financial management more intuitive. Augmented reality has been seeing a great deal of use in the entertainment industry and is often praised for its uses in navigation systems. U.S. Bank has taken a keen interest in the navigation aspects of the technology…
Read MoreEveryone is talking about new mobile wallet technology
Though credit cards are still the standard here in the United States, in other parts of the world – such as Kenya – smartphones have replaced the card and card-reader technology which are now considered to be obsolete in that nation. In fact, among Kenyan adults, 70 percent use their mobile phones to pay for goods and services at a point of sale, and this country is not alone. Around the globe, an ever increasing number of people are using their mobile devices to pay for retail goods, groceries, and…
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