More consumers are beginning to rely on smartphones to shop, not tablets More consumers in the United States are becoming comfortable with the concept of mobile commerce, and many are beginning to rely on their mobile devices to research and purchase products both in physical stores and online. In the past, consumers had shown favor for tablet devices when doing their mobile shopping, as the larger screens of these devices allowed for a better shopping experience. Now, however, smartphones may be driving the growth of mobile commerce. 67% of adults…
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Study shows mobile commerce is on pace to see more growth in the future
New study shows the growing prominence of mobile shopping among consumers Criteo, a performance marketing technology provider, has released a new study concerning online transactions and their performance during the fourth quarter of 2015. Last year, mobile commerce became a very powerful force in the retail space. Merchants began investing heavily in new technology that would allow them to connect with mobile shoppers. Consumers have shown a great deal of interest in using their devices to shop online and in physical stores. 1.4 billion online transactions were made during the…
Read MoreMobile payments market will see explosive growth in the US
Report predicts the rise of mobile transactions throughout the United States The mobile payments market is expected to explode in the United States, according to the latest report from eMarketer. Consumers are becoming increasingly aware that they can use a variety of services to pay for products online and in physical stores, all from their mobile devices. These shoppers are showing more interest in mobile payments, largely due to their convenience, and the options that they have available to them are drawing more people into the mobile commerce market. Mobile…
Read MoreMobile payments adoption is slow, but awareness is growing
Accenture finds that awareness of mobile payments is on the rise Accenture has released new data that shows that consumers in North America still prefer to pay with cash and payment cards rather than mobile devices. Awareness of mobile payments is growing quickly among consumers, but adoption is growing slowly. Consumers have interest in the concept of mobile payments, as they are seen as more convenient in some cases, but security concerns appear to be a significant challenge for consumers. North American smartphone owners are using their devices to make…
Read MoreSecurity is playing a larger role in the growth of mobile payments
Federal Reserve report shows that mobile commerce is on the rise Mobile payments are finding more support in the United States, but security is still a primary concern for consumers and merchants alike. The Federal Reserve has released a new report that highlights this issue, as well as the growth of mobile commerce support throughout the country. For many consumers, security has been a major hurdle that has barred their participation in mobile commerce. This is a concern held by retailers, as well, with many companies being targeted by cyber…
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