Samsung Pay test launched in UAE

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The mobile wallet is being rolled out in an “early access phase” in the United Arab Emirates. An” early access phase” Samsung Pay test has rolled out in the United Arab Emirates (UAE). This testing phase is looking into the way the mobile wallet functions through six local banks. The mobile payments app and service first launched in South Korea two years ago in August. The Samsung Pay test will show whether or not users can comfortably, safely and effectively make debit and credit card transactions by way of mobile…

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New mobile payments service is coming to Dubai

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New payment solution will help Dubai move toward becoming a cashless society Dubai aims to become a cashless society in the future and will begin focusing on mobile payments. Those with mobile devices will soon begin to take advantage of a new payment solution being developed by Quisk Middle East and Network International. This solution has won the support of the Dubai Smart Government, as well. The new mobile payments solution is expected to be rolled out across Network International’s point-of-sale network in the United Arab Emirates throughout this year.…

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MasterCard to launch new mobile commerce platform in UAE

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New platform to be released in the United Arab Emirates later this year MasterCard is preparing to increase its mobile commerce efforts in the United Arab Emirates. The country has become a very prominent mobile market, with smartphone penetration rising rapidly. As mobile devices begin to play a more significant role in the lives of consumers throughout the country, they are looking for services that allow them to shop online directly from these devices. MasterCard is set to launch a new mobile wallet that may be able to accommodate the…

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New mobile payments initiative launches in United Arab Emirates

Mobile Payments NFC Technology

Etisilat and Du look to make mobile payments more accessible Etisalat, one of the largest telecommunications companies in the United Arab Emirates, and Du have launched a new initiative to promote mobile payments among tech-savvy consumers. The two companies have begun issuing NFC-enabled SIM cards to customers. These SIM cards can be used to give nearly any mobile device NFC capabilities, allowing these devices to engage mobile commerce services. These services primarily exist within the public transportation sector. NFC-enabled SIM cards offered by Etisalat and Du Mobile payments are growing…

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QR codes gaining support in the United Arab Emirates

QR Codes

Demand for QR codes is on the rise As smartphone penetration in the Middle East grows, consumers are beginning to demand new and more convenient services. In the United Arab Emirates, consumers are beginning to demand that their mobile devices have the ability to quickly connect to a variety of location-based services as well as recognize QR codes. The UAE is one of the few placed in the world where consumers are actually demanding that companies make more use of QR codes in their products and advertising. Report shows growing…

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Pixelbug launches new augmented reality services

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Businesses in the Middle East to benefit from new Pixelbug services Pixelbug, a marketing technology company based in the United Arab Emirates, has announced the launch of a new service designed specifically for businesses that are interested in adopting augmented reality. Augmented reality has begun establishing a strong presence in the marketing world, largely due to its interactive nature. Pixelbug is keen to bring augmented reality to UAE businesses that are eager to engage consumers that are becoming more reliant on mobile technologies. Pixelbug brings augmented reality to the Middle…

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Augmented reality may have profound impact on Middle East and UAE

Augmented reality mobile marketing

Company claims augmented reality can change the marketing landscape International Expo-Consults, a trade show management company, claims that augmented reality could have a profound impact on the retail industry in the Middle East and United Arab Emirates. The company notes the technology’s interactive capabilities as having promising potential in marketing. Augmented reality could be used to add additional meaning to real world objects and provide consumers with access to a wide variety of interactive features. The use of augmented reality could revolutionize the marketing landscape of the Middle East as…

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United Arab Emirates launches NFC identification pilot project

Mobile Commerce Industry

NFC technology gets a push with new test run. The Emirates Telecommunications Corporation, the telecommunications company of the United Arab Emirates more commonly known as Etisalat, has announced a partnership with the Emirates Identity Authority (EIDA), an independent federal authority responsible for population registration. Through the partnership, the two organizations will be examining the possible uses of NFC technology for the Emirates ID card program. The duo have launched a pilot project in the UAE to collect data on how well the technology performs in this manner and whether or…

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MasterCard teams with Etisalat to bring NFC mobile payments to the United Arab Emirates

Mobile-Commerce

Credit giant MasterCard has entered into a partnership with Etisalat, a telecommunications company based in the United Arab Emirates, to bring NFC technology to the Middle East. The technology has been gaining momentum in the region at a relatively slow pace – a fact that MasterCard is keen to change in the coming months. The push to spread the technology comes from the company’s investment in mobile commerce, an industry that may change how consumers purchase items in the not-so-distant future. Both Etisalat and MasterCard will be working together to…

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Mobibucks takes step toward cash-free future

Mobile Payments market trends

Mobibucks, a company based in Louisville, Kentucky, has announced that it believes that its technology will play an important role in the upcoming trend toward cashless payments made with a mobile phone.   The Mobibucks technology allows a shopper to use his or her smartphone for making payments at physical brick-and-mortar stores using nothing more than a mobile number and a PIN.   As of yet, members of Mobibucks can’t yet use this technology in order to pay for the products they want to buy using their American bank accounts.  So far,…

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