E-Mart takes a new approach to mobile marketing using the sun and shadows

qr codes shadow used to bring in customers

QR codes could be a useful sales tool In the world of marketing, QR codes have become a useful tool. Many advertisers have begun to utilize the codes in an effort to reach out to mobile consumers. These endeavors have been somewhat successful, though consumers have shown only mild interest in scanning QR codes. Despite the apparent wariness amongst many consumers, some retailers believe that the codes could be used to drive sales. In South Korea, this notion seems to be correct. E-Mart creates shadow QR code E-Mart, South Korea’s…

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Cows in France painted with a QR code as modern-day form of branding

QR Code on cows

French cows have been spotted brandishing a QR code on their sides. The French QR code industry has found a new way to use these mobile-friendly barcodes by painting them on the side of cattle. Surprisingly, this is not the first time that cows have been seen wearing these two dimensional scannable codes, as they were also seen in the United Kingdom in December 2011, when farmers used them in the branding of their cattle being sold at auction. Though many individuals initially thought that it was done as a…

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Inspirational couple raise money for cancer research using QR

Scan to donate

A fundraising couple who are trekking across the Great Wall of China have today revealed that they will be using QR Codes for the public to scan to donate via their smartphone. The inspirational journey will also be sponsored by QR Pal, a newly launched QR code scanner. Dave Brown and Julie Atherton will be trekking nearly 60 km, across dangerous mountain terrain in a bid to raise £10,000 for North West Cancer Research Fund (NWCRF), a charity that provides grants to support fundamental research in the North West of…

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Sips Card initiative could make short stories popular with mobile consumers

Sips Card

Since the advent of technology, artists and other creatives have been looking for ways to adapt to the changes in media. Writers have been the hardest hit by technology’s rise to dominance. Not willing to go down without a fight, more writers are finding ways to adapt and make use of technology as a way to reach out to a new audience. This is the case with Tim LeVan Miller, a writer from South Carolina. Miller has launched a new initiative called Sips Card that seeks to use QR codes…

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Planned Parenthood promotion for safe sex allows users to “check in” with QR codes on condoms

Planned Parenthood QR Code Campaign

A safe sex promotion by Planned Parenthood is using condoms with QR codes to encourage individuals to use protection. They allow mobile phone users to scan the barcodes in order to add their location to an internet map. The concept behind the promotion is that if people see that people all around the area is taking part in safe sex through the use of a condom, more people will be likely to think about and practice safer sex. The Great Northwest division of Planned Parenthood has distributed 55,000 condoms with…

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