QR codes mingle with volleyball as UK Olympic hopefuls pick up sponsorship

QR Code Promotion

QR codes are making their way to the 2012 Olympics and will be displayed on all British volleyball teams hoping to earn their spot in the massive competition. Volleyball players are well known for adorning their bronzed skin with various advertisements and sponsorship logos. These often come in the form of temporary tattoos. With the Olympics swiftly approaching, however, British teams are looking for more interactive forms of promotion than simple tattoos. One team, in particular, has set its sights on QR codes. Zara Dampney and Shauna Mullin, both acclaimed…

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Gaming advertisment linked to unique content is a Win, Win!!

Marketers are always on the lookout for new mediums through which to reach consumers. The gaming community has long been a target for advertisers hoping to take advantage of an inherently interactive environment. Advertisements in games have generally gone unnoticed, usually written off as part of the backgrounds. Marketers are now aiming to make these advertisements more interactive by using QR codes. Lynx, known as AXE in the U.S., is the first British company to launch and in-game marketing campaign that will be targeting the gaming community. The codes will…

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Dubai doing it big again but this time with QR codes

A number of companies have displayed their ingenuity in using QR codes. The codes have had a significant impact on how marketers reach consumers, but some have not been content with the normally sedentary nature of the codes. Generally, QR codes are an accompaniment – often tucked away in a corner – while the more flashy aspects of advertising soak up the most attention. Those looking to make the codes a more prominent piece to their marketing campaigns have gone so far as to constructing massive codes out of paint…

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Exclusive content linked to QR code “March Madness” campaign

The Off Shore Gambling Association (OSGA) will be celebrating March Madness today in Las Vegas and will be promoting their event through use of QR codes. The codes will be featured on clothing worn by the OSGA Girls and will be fully functional. Scanning the codes with a smart phone will take smart phone users to a mobile site where they can download content from the OSGA. Starting March 16th, anyone that scans the QR codes will be able to download exclusive content. The OSGA Insider Betting Guide to March…

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