Planned Parenthood promotion for safe sex allows users to “check in” with QR codes on condoms

Planned Parenthood QR Code Campaign

A safe sex promotion by Planned Parenthood is using condoms with QR codes to encourage individuals to use protection. They allow mobile phone users to scan the barcodes in order to add their location to an internet map. The concept behind the promotion is that if people see that people all around the area is taking part in safe sex through the use of a condom, more people will be likely to think about and practice safer sex. The Great Northwest division of Planned Parenthood has distributed 55,000 condoms with…

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EMS Internet launches new campaign to promote use of QR codes

QR Code Marketing

EMS Internet, a marketing and web design company based in the UK, has launched a new initiative that aims to promote awareness of QR codes amongst consumers. In the past, the company had erected large QR codes around its office building. Now, the codes will go mobile, as they will be attached to a pickup truck. The company hopes that the code will attract attention and make people more familiar with the codes. The company is well versed in the use of QR codes so consumers will not have to…

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QR codes made with everyday objects could be a big hit with consumers

QR Codes

As QR codes continue to grow in popularity, people are finding new ways to make them. The codes have been made out of various materials in the past, such as chocolate and common household items. These handmade codes often take a great deal of effort, but they have their own brand of appeal to consumers. Conventional QR codes are nothing more than black and white blocky patterns, limiting the visual connection consumers can form. Codes made of familiar objects, such as electronics, have a great deal of character and can…

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RESULTCO creates virtual store fronts with QR codes

As a part of its Detroit Storefront Project, RESULTCO is using empty store window display space in order to give QR codes to a creative, artistic, and highly commercial purpose. Each of these shopping display walls have been artistically designed to draw attention to various products and to encourage consumers to scan their associated QR codes in order to gain further information or make a purchase. The QR codes are accompanied by crisp, clear, and beautiful graphics that have a trompe l’oeuil effect. They are created with laser printing onto…

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Microsoft celebrates one year anniversary of the Kinect with a pop-up café in Hong Kong

Microsoft Kinect

In Hong Kong, Microsoft is celebrating the one year anniversary of the release of its popular Kinect device for the Xbox 360. The Kinect has become a widely used peripheral for the console and has garnered a major following in the technology community. The device makes use of sophisticated motion-tracking technologies that allow gamers to immerse themselves in games by using their body to control various aspects of their gameplay. Beyond the gaming industry, the Kinect has grown popular with augmented reality developers. Microsoft has opened a pop-up café on…

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QR codes mingle with volleyball as UK Olympic hopefuls pick up sponsorship

QR Code Promotion

QR codes are making their way to the 2012 Olympics and will be displayed on all British volleyball teams hoping to earn their spot in the massive competition. Volleyball players are well known for adorning their bronzed skin with various advertisements and sponsorship logos. These often come in the form of temporary tattoos. With the Olympics swiftly approaching, however, British teams are looking for more interactive forms of promotion than simple tattoos. One team, in particular, has set its sights on QR codes. Zara Dampney and Shauna Mullin, both acclaimed…

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Gaming advertisment linked to unique content is a Win, Win!!

Marketers are always on the lookout for new mediums through which to reach consumers. The gaming community has long been a target for advertisers hoping to take advantage of an inherently interactive environment. Advertisements in games have generally gone unnoticed, usually written off as part of the backgrounds. Marketers are now aiming to make these advertisements more interactive by using QR codes. Lynx, known as AXE in the U.S., is the first British company to launch and in-game marketing campaign that will be targeting the gaming community. The codes will…

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Dubai doing it big again but this time with QR codes

A number of companies have displayed their ingenuity in using QR codes. The codes have had a significant impact on how marketers reach consumers, but some have not been content with the normally sedentary nature of the codes. Generally, QR codes are an accompaniment – often tucked away in a corner – while the more flashy aspects of advertising soak up the most attention. Those looking to make the codes a more prominent piece to their marketing campaigns have gone so far as to constructing massive codes out of paint…

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Exclusive content linked to QR code “March Madness” campaign

The Off Shore Gambling Association (OSGA) will be celebrating March Madness today in Las Vegas and will be promoting their event through use of QR codes. The codes will be featured on clothing worn by the OSGA Girls and will be fully functional. Scanning the codes with a smart phone will take smart phone users to a mobile site where they can download content from the OSGA. Starting March 16th, anyone that scans the QR codes will be able to download exclusive content. The OSGA Insider Betting Guide to March…

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