Dubai doing it big again but this time with QR codes

A number of companies have displayed their ingenuity in using QR codes. The codes have had a significant impact on how marketers reach consumers, but some have not been content with the normally sedentary nature of the codes. Generally, QR codes are an accompaniment – often tucked away in a corner – while the more flashy aspects of advertising soak up the most attention. Those looking to make the codes a more prominent piece to their marketing campaigns have gone so far as to constructing massive codes out of paint…

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Dave’s Killer Marketing Strategy

It seems everyone is joining the latest technologic craze taking the world by storm. QR codes have quickly become one of the most utilized and identifiable tools in marketing. Since their launch in the mid-80s, they were exclusively used to keep track of inventory. When smart phones became more popular, marketers saw how useful they could be for their clients. Today, the codes can be found in a number of print adverts and are used extensively in marketing campaigns for the music, fashion, and entertainment industries. Dave’s Killer Bread, a…

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Exclusive content linked to QR code “March Madness” campaign

The Off Shore Gambling Association (OSGA) will be celebrating March Madness today in Las Vegas and will be promoting their event through use of QR codes. The codes will be featured on clothing worn by the OSGA Girls and will be fully functional. Scanning the codes with a smart phone will take smart phone users to a mobile site where they can download content from the OSGA. Starting March 16th, anyone that scans the QR codes will be able to download exclusive content. The OSGA Insider Betting Guide to March…

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