Unique marketing uses smallest QR code art gallery

QR Code Marketing Campaign

The tiniest one in the world is now located in a Hong Kong shopping mall. When it comes to space, if you’re a retailer or other merchant in Hong Kong, the goal is to get as much done in as small an amount of space as possible, making QR codes an advertising method with a tremendous amount of potential. This unique marketing technique can help seller who can face rates as high as $2,000 per square foot of mall space. With rental costs as high as that, it makes it…

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Sushi restaurant in London launches interactive QR code campaign

QR Code Display

London’s first Temaki Sushi restaurant is scheduled to open in March of this year. For now, the store is still under construction, but the owners are taking the opportunity to reach out to consumers early. Construction is being concealed behind a vibrant display upon which QR code fish are waiting to be scanned by tech savvy pedestrians. The restaurant, called Yoobi, has launched a campaign to generate hype for the grand opening next month and has begun encouraging smart phone users to scan the code for deals. Scanning the code will…

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RESULTCO creates virtual store fronts with QR codes

As a part of its Detroit Storefront Project, RESULTCO is using empty store window display space in order to give QR codes to a creative, artistic, and highly commercial purpose. Each of these shopping display walls have been artistically designed to draw attention to various products and to encourage consumers to scan their associated QR codes in order to gain further information or make a purchase. The QR codes are accompanied by crisp, clear, and beautiful graphics that have a trompe l’oeuil effect. They are created with laser printing onto…

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Scandinavian Airlines releases unique double scan QR code promotion

Scandinavian Airlines has just launched its latest promotion based on the use of a QR code, which requires two mobile devices to scan the code while they are next to one another in order to obtain the offered deal. The “2 for 1 offer it takes 2 to see” is based on a QR code that must be scanned by devices that are physically next to one another. The reason for this design is that the airline performed research that discovered that when couples make their trip bookings, they are…

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Dubai doing it big again but this time with QR codes

A number of companies have displayed their ingenuity in using QR codes. The codes have had a significant impact on how marketers reach consumers, but some have not been content with the normally sedentary nature of the codes. Generally, QR codes are an accompaniment – often tucked away in a corner – while the more flashy aspects of advertising soak up the most attention. Those looking to make the codes a more prominent piece to their marketing campaigns have gone so far as to constructing massive codes out of paint…

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Dave’s Killer Marketing Strategy

It seems everyone is joining the latest technologic craze taking the world by storm. QR codes have quickly become one of the most utilized and identifiable tools in marketing. Since their launch in the mid-80s, they were exclusively used to keep track of inventory. When smart phones became more popular, marketers saw how useful they could be for their clients. Today, the codes can be found in a number of print adverts and are used extensively in marketing campaigns for the music, fashion, and entertainment industries. Dave’s Killer Bread, a…

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Exclusive content linked to QR code “March Madness” campaign

The Off Shore Gambling Association (OSGA) will be celebrating March Madness today in Las Vegas and will be promoting their event through use of QR codes. The codes will be featured on clothing worn by the OSGA Girls and will be fully functional. Scanning the codes with a smart phone will take smart phone users to a mobile site where they can download content from the OSGA. Starting March 16th, anyone that scans the QR codes will be able to download exclusive content. The OSGA Insider Betting Guide to March…

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