Europe sees a dramatic increase of QR code scanning

QR Code Statistics

The popularity of QR codes is spreading quickly. Since arriving in the U.S. some time in 2008, the codes had only seen extensive use in their place of origin: Japan. In 2010, spurred by the spread of smart phone and Internet-ready mobile devices, the codes began spreading like wildfire. Marketers are now using the codes wherever they can find a good place for them. Now the fire of hype has spread to the UK, where QR code use is on the rise. A new study released by Kantar Media, a…

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