The popularity of QR codes is spreading quickly. Since arriving in the U.S. some time in 2008, the codes had only seen extensive use in their place of origin: Japan. In 2010, spurred by the spread of smart phone and Internet-ready mobile devices, the codes began spreading like wildfire. Marketers are now using the codes wherever they can find a good place for them. Now the fire of hype has spread to the UK, where QR code use is on the rise. A new study released by Kantar Media, a…
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