uk mobile marketing statistics Archives

Report shows iOS devices lead UK mobile shopping online

03/04/201203/04/2012 Jorge Gonzalez

A report produced by a commerce website designing and building company, BaseKit, has shown that though iPhone and iPad owners are those that are most likely to make a purchase using their mobile devices, very few people in the country actually shop on their tablets, and an even smaller number do so from smartphones. In fact, the report showed that among tablet owning Brits, only 4 percent shop from the device, and that number is even lower for those who own smartphones. BaseKit’s response to this data was to say…

Boots.com mobile commerce site sees 300,000 visitors within its first month

10/10/201110/10/2011 Julie Campbell

Within the very first month that Boots UK Ltd. ran its mobile commerce site, it managed to receive close to 300,000 unique monthly visitors. These are exciting numbers for any merchant advertising through e-commerce channels. Boots UK gave recognition to the growing number of people using the mobile web for the tremendous number of mobile visitors that stopped by the Boots.com mobile site. A spokesperson for Boots UK said that over the last year, there has been a notable rise in the number of visitors to their traditional website from…