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Mcommerce optimization is lacking among many UK merchants

03/21/201303/20/2013 Stephanie Beck

Failing to take this step could be causing a number of retailers in the United Kingdom to struggle unnecessarily. A recent study has been conducted and has determined that only about half of the largest one hundred British retailers have opted to created an optimized mcommerce website that would allow their customers to use their smartphones or tablets to shop safely over their devices online. This would mean that the retailers in the United Kingdom are falling behind those in the United States. The study was conducted by a company…

M-commerce used mostly for research not purchasing

02/20/201302/18/2013 Jennifer Goula

Adults in the United Kingdom use their mobile devices for research but use computers to buy. As a result of m-commerce security concerns, adults in the United Kingdom are still using their mobile devices to research products, but when it comes to making the actual purchase, they are still opting to use their desktops and laptops to buy the items that they choose. This is the case among one quarter of adults in the U.K., as they have yet to trust mobile. The study was conducted on behalf of BSS…

Mcommerce Android apps in the U.K. are growing quickly

02/19/201302/18/2013 Sam Lambert

Shopping and banking applications are increasing in use faster than most others. The latest data from the United Kingdom is showing that the use of banking and mcommerce apps is growing more quickly among Android device users than the use of gaming applications. That said, Facebook and Google are still at the lead of that marketplace, regardless of their nature. Nielsen statistics are showing that among the top 15 major apps that are growing the most rapidly for users of Android devices, seven are related to mcommerce, such as those…

Mobile commerce from eBay plays important role in London weekend event

12/03/201212/01/2012 L. Green

The massive online marketplace created a social mcommerce experience at Covent Garden. Over the weekend, eBay played an important role in the mobile commerce and social experience available at a Covent Garden event in London, which was designed to help to reveal what the top Christmas gift items would be this year in the United Kingdom. The online auctions site drove the event with its experience as a leading retailer for more than 15 years. The site analyzed its own data, which has been collected from actual consumers who have…

M-commerce enjoys another boost in the UK

11/14/201211/14/2012 Jennifer Goula

Traffic to mobile sites has increased by another 13 percent, according to newly released data. Affiliate Window, an affiliate network in the United Kingdom, has just released new data that suggests that m-commerce activity significantly increased in October, just as the holiday shopping season is about to get going. The results were based on the activity across the company’s network of 75,000 affiliate sites. The analysis included everything from large comparison shopping websites to niche content. In September, the share that belonged to m-commerce was 12.8 percent, but this rose…