Big wine contest promoted with QR Codes

Oregon based winery, R. Stuart & Co., have launched their latest campaign that is making use of QR codes on their recently release Big Fire Pinot Gris wine. The codes, when scanned using a smart phone, will invite consumers to participate in the company’s “Me and My Big Fire” contest on YouTube. The contest was developed by Maria Stuart, co-owner of the winery, alongside marketing firm LynkSnap. The contest is calling for fans of the Big Fire wine brand to submit videos about their experiences with the wine. A sample…

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Will the new iQR Code take the spotlight?

QR codes have come a long way since they were created by Japan based Denso Wave – a subsidiary of Toyota – and they have established themselves as the primary tool for mobile marketing. Denso Wave first used the codes to keep track of inventory for Toyota and the codes have spread throughout Japan ever since. They are now used throughout the nation as a medium for just about anything. The codes have also been gaining a foothold in western society, finding their way to the sides of buildings, buses…

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Are QR Codes just some passing fad?

  Remember how you just had to have those gauchos or those bell-bottomed Dittos or any other craze that has come and gone. Well, many are wondering if the codes are just a fad or maybe people in the U.S. just won’t get into it. So lets ask this…how many times are you seeing the black and white codes now a days? If you want your consumers to effectively interact with your brand without spending more why not settle for barcode technology. Today, mobile tagging has become a very common form…

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A mobile marketing giant!

The use of QR Codes has increased by 1200% according to Mobio who did a study for the months of July to December 2010. These figures show a massive increase in the importance of QR Codes, as they are now being utilized in advertisements, the internet, smartphones and other similar marketing uses.   QR Codes are actually barcodes but are in a two-dimensional (2D) matrix. However, these QR Codes can contain more information as compared to that of the traditional ones.  These  2d codes were introduced ten years ago in…

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QuickMark’s new 2d app for Mac

Screenshot of QuickMark App at Mac Store

The new QuickMark now allows two-dimensional tags for the Mac OS X that can be bought for only $2.99 at the Mac App Store. The 2D tag enables the Mac to easily decipher URLs, location coordinates, address cards and plain texts. For the recently released QuickMark, it has a Quick Code format and is able to read both QR Code and Data Matrix, which are the standard 2D codes. Recently, the use of 2D codes has become very popular. They can now be found not only in the Internet but…

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