What one business owner is doing with QR codes to help animals

Snap Shot of Fuzzynation.com

QR codes are becoming increasingly popular in the U.S. and more companies are using them to engage their customers in a new way. Jennifer Liu, owner of Fuzzy Nation has just recently begun using QR codes as part of their latest campaign. We were able to get in touch with Jennifer and get her take on the codes.  Can you tell me about your business? We are a wholesaler, branding and design company.  We license Fuzzy Nation branded designs to manufacturers of house ware, giftware, handbags, accessories and watches. We…

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Scanning can be so heavenly….

Quick Response codes are a powerful promotional tool. They have been used by several companies all over the world to enthrall consumers and provide them with a dynamic experience with their various services. As the codes gain in popularity, more organizations have begun using them. Recently, a number of churches have been utilizing the codes as a means to provide additional engagement to parishioners. As attendees continue to make use of technology in their daily lives, churches are keen to adapt with the changing times. Edmond’s First Baptist Church in…

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Window stickers with printed QR Codes help consumers

A new QR (Quick Response) code marketing system for cars was recently unveiled by Web Tech Services, a well known web marketing company which is situated at the Dallas Fort Worth Metroplex. The QR system offers car deals and offers a inventory management system for the car dealership industry. QR codes are 2D barcodes which can be used for generating specific data. As an example, it can be used to direct a user towards a certain URL landing page that has complete info about a certain car. Web Tech Services’…

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2D codes used to help travelers navigate

The city of Port Townsend, Washington, has announced that it will be using QR codes and Microsoft Tags to their maps of the city. Town Graphics, a company that specializes in creating interactive maps, will be providing hand-drawn pictorial maps of the Olympic Peninsula Victorian town. The company has provided two mock-ups that provide proof of concept of the endeavor. The codes on the mock-up maps link to sponsors videos on YouTube. The company is making use of the versatility of the codes, taking advantage of the fact that the…

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QR Code is charting strong growth in mobile marketing arena

A growing number of companies around the world are using QR codes to connect the digital and physical worlds. When scanned, they take users to mobile sites set up to provide consumers with a dynamic experience. The codes can only hold 2-3 kilobytes of data, but that is generally more than enough to make them highly valuable for businesses looking for an edge in the robust mobile marketing industry. The codes are not technically new. They were developed in 1994 by Japanese based Denso Wave Inc., a subsidiary of Toyota.…

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Big wine contest promoted with QR Codes

Oregon based winery, R. Stuart & Co., have launched their latest campaign that is making use of QR codes on their recently release Big Fire Pinot Gris wine. The codes, when scanned using a smart phone, will invite consumers to participate in the company’s “Me and My Big Fire” contest on YouTube. The contest was developed by Maria Stuart, co-owner of the winery, alongside marketing firm LynkSnap. The contest is calling for fans of the Big Fire wine brand to submit videos about their experiences with the wine. A sample…

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Will the new iQR Code take the spotlight?

QR codes have come a long way since they were created by Japan based Denso Wave – a subsidiary of Toyota – and they have established themselves as the primary tool for mobile marketing. Denso Wave first used the codes to keep track of inventory for Toyota and the codes have spread throughout Japan ever since. They are now used throughout the nation as a medium for just about anything. The codes have also been gaining a foothold in western society, finding their way to the sides of buildings, buses…

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Are QR Codes just some passing fad?

  Remember how you just had to have those gauchos or those bell-bottomed Dittos or any other craze that has come and gone. Well, many are wondering if the codes are just a fad or maybe people in the U.S. just won’t get into it. So lets ask this…how many times are you seeing the black and white codes now a days? If you want your consumers to effectively interact with your brand without spending more why not settle for barcode technology. Today, mobile tagging has become a very common form…

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A mobile marketing giant!

The use of QR Codes has increased by 1200% according to Mobio who did a study for the months of July to December 2010. These figures show a massive increase in the importance of QR Codes, as they are now being utilized in advertisements, the internet, smartphones and other similar marketing uses.   QR Codes are actually barcodes but are in a two-dimensional (2D) matrix. However, these QR Codes can contain more information as compared to that of the traditional ones.  These  2d codes were introduced ten years ago in…

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QuickMark’s new 2d app for Mac

Screenshot of QuickMark App at Mac Store

The new QuickMark now allows two-dimensional tags for the Mac OS X that can be bought for only $2.99 at the Mac App Store. The 2D tag enables the Mac to easily decipher URLs, location coordinates, address cards and plain texts. For the recently released QuickMark, it has a Quick Code format and is able to read both QR Code and Data Matrix, which are the standard 2D codes. Recently, the use of 2D codes has become very popular. They can now be found not only in the Internet but…

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Wine entrepreneurs implement QR Code marketing tactics

Example of QR Code on Wine

The Business Journal asked some wine marketers to share their experiences regarding the use of social media… which is related to their recent report entitled “Wineries increase use of smartphone, social media technologies.” Four wine marketers share their tips. For Matteo Fagin of the CT Wine Review, he released his QR Codes on their restaurant menus in order to create a mysterous smartphone event. With the huge success of the event, he says that this QR Code wave will be in common use in his business. Laura from II Palazzone…

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