QR Code Press

Action needs to be taken to save the QR code

01/07/2012 Jennifer Goula

QR codes may be widely recognized in the mobile marketing world as having a tremendous amount of potential – the majority of which hasn’t even been identified yet – but at the same time, the future of these two dimensional barcodes is becoming shaky, and it may only continue to decline unless the right action is taken to rescue them. Over the last few years, QR codes have made some headway into popularity, including the use by large corporations such as Google, which is highly involved in mobile. However, the…

QR codes help boost wine sales with interactive mobile marketing tactics

01/04/201201/04/2012 Julie Campbell

Château Brown, a Pessac-Léognan grand cru, is now the most recent among many Bordeaux estates that are bringing QR codes into the mainstream for wine marketing, as it has added one of the two dimensional barcodes to its labels. Beyond the autumn 2012 bottles themselves, the QR codes are also being added advertising materials that are being distributed now; particularly for the Château Brown 2011 white and 2010 red. The goal of using this technology is to allow consumers to obtain quick and easy access to a great deal more…

Mall retailers use dressing rooms as marketing opportunity with QR codes – it may be the perfect fit!

12/29/2011 Julie Campbell

Though it became quite common for mall retailers to place QR codes in their storefronts and windows throughout the holiday shopping season, some have also taken on a more unique strategy involving the use of the two dimensional barcodes located in the store fitting rooms. A Nellymoser report showed that this season, 7.2 percent of mall retailers incorporated the use of QR codes as an element of their overall strategy for mobile. This figure was compiled when the researchers went to over 700 different retail locations. They also discovered that…

Saks Fifth Avenue brings m-commerce to its holiday window display

12/26/201112/26/2011 John Montgallo

Saks Fifth Avenue has a tradition of drawing local attention in New York City to its holiday display windows, but this year, it is offering something new by adding customized QR codes that encourage participation in mobile-commerce purchases, too. These two dimensional barcodes allow consumers to use their smartphones or tablet computers to visit the retailer’s mobile store where they can shop for the gifts on their lists, or to view a short video which is being called “the holiday show”. Many are applauding this latest effort by Saks, as…

Reports show a stall in QR Code growth

12/12/201112/12/2011 Julie Campbell

Though QR codes have a great deal of potential for both marketers and consumers they still don’t seem to be catching on, because many people have yet to know what they actually are and how to go about using them. Many people assume that everyone must know what the two dimensional barcodes are and what they’re supposed to do with them, but a recent study has shown that almost eighty percent of college students don’t know what to do with one when they see it. This, from a demographic that…