This alternative to quick response codes turns printed content into a range of available links. Although QR codes have been gradually growing in their popularity over a range of different uses – from mobile marketing to m-payments – they do contain certain drawbacks that have made it challenging for advertisers to create the type of interactive and print ads that they would like to be able to achieve. Many companies have been coming up with their alternatives to these barcodes, and the latest is Clickable Paper. The company behind the…
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