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Social media marketing at Twitter expands further

06/06/201406/06/2014 Jesse Collins

Twitter QR codes outage Mobile social media marketing mobile ads

The network’s mobile advertising is continuing to grow through a new deal that it has made. The media services division from Omnicom Group Inc. has recently entered into a comprehensive new social media marketing agreement with Twitter, the massive (and growing) network that is rapidly becoming a very important player in the smartphone ad environment. This agreement is designed to expand the reach of both companies in terms of their mobile ads. The social media marketing deal is worth an estimated $230 million between Twitter and Omnicom. This figure and…

Mobile marketing may be led by Twitter next year

09/18/201309/16/2013 Julie Campbell

Fiksu has released its prediction that intent and real time location data will send the social network skywards. The App marketing specialist, Fiksu, has now released its latest predictions about mobile marketing, in which it was forecasted that by the end of 2014, Twitter will be leading the way for social media over that channel. Twitter made two enormous announcements last week, which have kept that network in the spotlight. The first of the two announcements was that it confirmed its intentions for an IPO. The second was that it…

Social media marketing boosts Google+ to second place

01/31/201301/30/2013 Stephanie Beck

This represents a considerable shift in the rankings, though it remains behind Facebook. Though Facebook’s massive user base of one billion is going strong, Google+ has crept ahead of the rest of its social media marketing network competition by striding into second place worldwide. This has changed the entire structure of the ranking that has been the same for a considerable time. Trendstream, a market research firm from the United Kingdom, released their Global Web Index (GWI), which points out the ranking of the leaders in social media marketing network…

Tweeters can shop using Payvment mobile solution

12/20/201112/20/2011 Julie Campbell

Users of Twitter mobile can now click on one of their stream tweets in order to buy an item through the new Payvment mobile shopping service. Sellers at Payvment have already been generating thousands of tweets about their products each day, so the service has decided to broaden its ecommerce platform, which currently resides exclusively at Facebook, to include Twitter, as well. The purpose of this decision is to make it more quick and easy for the increasing number of Twitter users to find, share and buy products using their…