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Social media marketing ad exchange plan may form at Apple

06/03/201306/01/2013 Sam Lambert

The iPhone manufacturer could be joining into this type of agreement with Facebook and Twitter. Facebook has already entered into this kind of social media marketing and reports are showing that Twitter is seeking to head in the same direction, and now the latest reports are showing that Apple may also be considering this strategy. A newly published report is suggesting that Apple has intentions to launch an ad exchange. The report was published by Business Insider and suggested that this same form of social media marketing could be among…

Social media marketing campaigns are seeing important gains

12/27/2012 Jesse Collins

The results of the various efforts this year are starting to produce figures as to their successes. A company called FrogAds has just released the results regarding the achievements of the social media marketing campaigns that it has had in place since June of this year, and they have produced some figures that could help to shape the decisions made for next year’s campaigns. That company has been rated by Alexa as being in the 130,600 spot after Craigslist. Craigslist is currently ranked by Alexa in the 43rd position. The…

Research shows most smartphone users aren’t interested in mobile social marketing

05/25/201205/25/2012 Stephanie Beck

More than half of UK cell phone users use the devices for Facebook and Twitter Though research has shown that 60 percent of smartphone owners in the United Kingdom use their devices to access Twitter, Facebook, LinkedIn, and others, it has also now indicated that they don’t want to receive mobile social marketing messages from companies. Until now, these networks have appeared to be a prime opportunity for advertising and promotions. However, because of the number of brands that have now spotted this opportunity, social network users are now being…