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Mobile marketing may be led by Twitter next year

09/18/201309/16/2013 Julie Campbell

Fiksu has released its prediction that intent and real time location data will send the social network skywards. The App marketing specialist, Fiksu, has now released its latest predictions about mobile marketing, in which it was forecasted that by the end of 2014, Twitter will be leading the way for social media over that channel. Twitter made two enormous announcements last week, which have kept that network in the spotlight. The first of the two announcements was that it confirmed its intentions for an IPO. The second was that it…

Social media marketing continues to be led by women

09/18/201309/14/2013 Jesse Collins

When it comes to sharing on Facebook, Pinterst, and Integram, female users lead the way. According to the latest data gathered by Pew Research Center’s American Life Project, woman are, by far, the leaders in social media marketing participation, which could mean that marketers may be focusing their mobile and online campaigns even more specifically in their direction. The recent survey by Pew has shown that women use these networking sites far more than men. The data indicated that while both men and women are using social networks, it is…

Social media marketing used by royals to announce birth of William and Kate’s son

07/24/201307/24/2013 Julie Campbell

Social media marketing - will and kate - new baby boy

When the couple brought their baby into the world, the entire globe heard about it on their favorite online networks. Even before Kate Middleton and Prince William’s new son was born, people were already talking about it online, and the royal family used social media marketing to its fullest by keeping the world up to date. When the child finally made his appearance, it was announced on Twitter and Instagram on top of traditional means. Following the initial announcement by the Duke and Duchess of Cambridge, social media marketing continued…

Social media marketing ad exchange plan may form at Apple

06/03/201306/01/2013 Sam Lambert

The iPhone manufacturer could be joining into this type of agreement with Facebook and Twitter. Facebook has already entered into this kind of social media marketing and reports are showing that Twitter is seeking to head in the same direction, and now the latest reports are showing that Apple may also be considering this strategy. A newly published report is suggesting that Apple has intentions to launch an ad exchange. The report was published by Business Insider and suggested that this same form of social media marketing could be among…

Social media marketing options broadened by Twitter

05/27/201305/31/2013 Jorge Gonzalez

The Lead Generation Card is being used to help to expand the capabilities of the program for marketers. Twitter has just announced the latest opportunities that it is offering for social media marketing through the expansion of its Twitter cards program – already a year old – in order to provide marketers with a new way to obtain direct and interested business leads through the network. This new service is called the Lead Generation Card and it is geared toward businesses that tweet. Its name suggests a great deal of…