QR Code Press

QR code surprises Mr. Robot viewers during season two premier

07/18/201607/15/2016 Julie Campbell

The two hour opening episode of the second season included an unexpected interactive component. With a remarkable lack of technology use in the two hour second season premier of Mr. Robot, the QR code came as a surprise. This quick response code served as an unexpected interactive component. It was revealed as an Easter egg for the show’s most loyal viewers. The quick response code appeared when the character Elliot was drawing in a notebook. The QR code can be seen among the scribbles that Elliot (played by Rami Malek)…

QR codes bring mobile marketing to traditional television

01/09/201501/07/2015 Jennifer Goula

QR Codes Television smart TV mobile payments

A company called SymbolShifters is using quick response codes broadcasted on TV screens. A company from Arizona called SymbolShifters has now patented a new method of bringing traditional television broadcasting into the digital environment through the use of QR codes that can be displayed on TV screens and scanned by mobile devices such as smartphones and tablets. In this way, marketing over television and online will work with each other instead of being seen as counterparts. The QR codes have been seen as an opportunity to be able to greatly…

QR codes in the form of coupons bring real-time info from the TV screen

10/11/201310/08/2013 Julie Campbell

Fujitsu has demoed a new application that shows some new potential for multi-screen marketing. The Fujitsu company demonstrated a new use for QR codes at CREATEC JAPAN 2013, where they showed that smartphone and tablet users can receive real-time coupons and embedded information from their favorite television programs. The technology uses these barcodes to allow information to be embedded into video that is streaming live. These QR codes can also embed information into regular TV and smart devices, in addition to recorded video. The surprising part of the demonstration was…

QR codes that are invisible demoed by Fujitsu

10/30/201210/29/2012 Julie Campbell

The technology has been designed to provide an interactive television marketing experience. This year, at CEATEC (the Combined Exhibition of Advanced Technologies), Fujitsu made waves by introducing an all new form of invisible QR codes. The demonstration included an explanation of how they will make television advertising interactive. The interactive technology was developed by Fujitsu in order to use QR codes to provide viewers with a new form of second screen experience from their televisions. This makes it possible for advertisers to provide this second screen enhanced opportunity without any…

BBC brings QR codes to the small screen as part of their latest cooking show

07/11/201107/11/2011 Jesse Collins

QR codes have been appearing on TV screens with increasing frequency. Driven by the success and popularity of the codes in print media, advertisers have been taking it to the small screen in the hopes that mobile users will respond well to their efforts. The BBC is the latest network to make use of the codes with their new series “The Good Cook” with Simon Hopkinson, a notable health food writer. The codes are being used for more than just advertisements; they are a part of the show. The…