The Association of Magazine Media (MPA, formerly the Magazine Publishers of America) has just published the very first study that looks specifically to the behaviors and attitudes of a very specific niche among consumers: e-reader and tablet owners who use app-based magazines through their mobile devices. The Affinity for MPA research firm performed the actual study, which has helped to further the understanding of the way that consumers engage with digital magazines, as well as their preferences between the functionality of digital editions and the newsstand versions. It even looked…
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Visa unveils plans for a mobile wallet to be released far before Google’s offering
Visa is entering the mobile commerce arena with its recently unveiled plans to develop a mobile wallet to compete with Google’s offering. Visa, the global payments technology powerhouse, is joining the growing number of tech and financial companies pushing the world toward a cashless society. Visa’s payment platform will make use of NFC technology, as is the norm for such endeavors, but the company seems to have been developing their mobile wallet for some time. Despite only recently revealing their plans to release such a product, Visa has announced…
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