Mobile media study is the first to look at e-reader and tablet owners who read digital magazines

Tablet Magazines

The Association of Magazine Media (MPA, formerly the Magazine Publishers of America) has just published the very first study that looks specifically to the behaviors and attitudes of a very specific niche among consumers: e-reader and tablet owners who use app-based magazines through their mobile devices. The Affinity for MPA research firm performed the actual study, which has helped to further the understanding of the way that consumers engage with digital magazines, as well as their preferences between the functionality of digital editions and the newsstand versions. It even looked…

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