Wearable technology may need to appeal to women to gain mainstream acceptance

US Smartphone Survey wearable technology news

According to the founder of Trellie, Claude Aldridge, it is the female market that holds the power with wearables. Wearable technology is starting to make its way into jewelry at an increasing rate, as a number of brands and designers try to appeal to consumers with a product other than a smartwatch or a wrist band. There have already been a few types of ring, pendant, and bracelet that have appeared on the market. However, whether or not they will be successful is something completely different than whether or not…

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