travelers can scan code Archives

Norway bus line incorporates codes to help travelers

02/19/201102/18/2011 Stephen Vagus

Norwegian transport company, Kolumbus, has initiated a new QR campaign that is aimed at making bus schedules more easily available. The codes will let anyone with a smart phone track buses wherever they may be. The company has embedded the codes in more than 1,200 bus stops around the country. The codes already show on their printed paper bus schedules, but Kolumbus is sure that people will still want to scan the codes at the stops. The paper schedule only provides estimates whereas the QR schedule provides real-time updates. Another…

Canada loves QR Code technology

02/10/201102/10/2011 Stephen Vagus

The Canadian Tourism Commission is embarking on their latest social media campaign and they are promoting it by adding QR codes to the advertising. The codes are a prominent part of the $2.5 million ad campaign and will give smart phone users direct access to the CTC website. The board has mingled with the codes in the past, but is looking to use the codes extensively in this new venture. QR codes have been seeing a lot of action in social networking in recent months. The versatility of the…

QR codes make it to the capital

02/01/2011 Jennifer Goula

Essential Media Partners, a publishing group that produces guides and maps for a number of organizations, has announced the launch of their new NOW Washington DC Guide. Their new brand is meant to bridge the gap between print and social media marketing. This year, more than one million visitors to Washington DC are expected to use the NOW Guide to find information on events and attractions. QR codes are slated to be used in every issue of the Guide. The first issue features a George Washington shaped QR code on…

Another one rides the bus!

01/25/2011 L. Green

QR codes have hit the metropolitan public transit system of Seoul, Korea. Officials have placed the code on each of the city’s 6,300 bus stops. When scanned, the code offer’s the user with real-time information on bus services, schedules, and current location. Available in a number of languages, the service caters to the large portion of the society that relies on public transport to conduct day-to-day activities and business. The service will also be of benefit to foreign tourists as it will provide them with information regarding directions and points…