Mobile travel booking makes up 89 percent of online registrations

Senior smartphone - mobile travel booking

Travelers love to use their smartphones to book their trips, even more than the average retail shopper. Mobile travel booking has become extremely popular, to the point that 89 percent of all online reservations come from smartphones and tablets. This figure is considerably higher than the average rate currently seen among retail shoppers. A new Travel Insights Report revealed details regarding online and mobile travel bookings. The report indicated that 60 percent of business travel registrations are completed by way of a mobile app. Moreover, 89 percent of last minute…

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Mobile commerce is a vital component of the travel shopping experience

mobile commerce future smarphone

A recent study has shown that consumers are increasingly using multiple devices to plan and book trips. A report was recently released by a firm called Criteo, which illustrated the importance of the role of mobile commerce at both the start and finish of a shopper’s planning and booking of upcoming travel. The report was entitled the Criteo “State of Mobile Commerce” and it was focused on the third quarter of this year. Significant insight was provided through the results of the study outlined within this report. This could potentially…

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Marriot introduces broad mobile strategy with Apple Pay

Marriott mobile app apple pay

This has made the company the first among the large hospitality chains to move into mobile payments. In 2014, Marriot International managed to sell over $1.8 billion in hotel rooms over mobile, alone, which represented 19 percent of the revenue that it brought in online and helps to explain why Apple Pay would provide such appeal. The hospitality chain has seen outstanding growth over mobile, as it represented only 1 percent in 2009. Marriott has now announced the next level of this online strategy, which will take in Apple Pay…

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The travel industry will be revolutionized by wearable technology

airport travel tourism mobile devices laptop wearable technology mobile technology

According to a recently released report, this market is about to change around the world from wearables. According to the World Travel Market (WTM) Global Trends Report 2014, one of the primary trends that will be turning the industry on its head throughout coming years will be wearable technology. Another major part of the transformation of the travel industry is expected to be big data. This report’s forecasts have stated that wearable technology will have reached the point at which it will become mainstream within two years from now. It…

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Sydney’s The Rocks to make use of NFC technology

The Rocks Sydney uses NFC Technology

NFC technology to be adopted by ew project from The Rocks NFC technology gets the majority of its attention from its uses in mobile commerce. The technology has become the cornerstone of the mobile commerce industry because of its ability to transfer information without the need for wires or contact with other mobile devices. Though the technology is famous in the realm of m-commerce, it has other uses beyond payments. The Rocks, a famous tourist precinct in Sydney, Australia, is set to get a technological upgrade that leverages NFC technology…

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