Mobile travel booking makes up 89 percent of online registrations

Senior smartphone - mobile travel booking

Travelers love to use their smartphones to book their trips, even more than the average retail shopper. Mobile travel booking has become extremely popular, to the point that 89 percent of all online reservations come from smartphones and tablets. This figure is considerably higher than the average rate currently seen among retail shoppers. A new Travel Insights Report revealed details regarding online and mobile travel bookings. The report indicated that 60 percent of business travel registrations are completed by way of a mobile app. Moreover, 89 percent of last minute…

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Mobile commerce is a vital component of the travel shopping experience

mobile commerce future smarphone

A recent study has shown that consumers are increasingly using multiple devices to plan and book trips. A report was recently released by a firm called Criteo, which illustrated the importance of the role of mobile commerce at both the start and finish of a shopper’s planning and booking of upcoming travel. The report was entitled the Criteo “State of Mobile Commerce” and it was focused on the third quarter of this year. Significant insight was provided through the results of the study outlined within this report. This could potentially…

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Marriot introduces broad mobile strategy with Apple Pay

Marriott mobile app apple pay

This has made the company the first among the large hospitality chains to move into mobile payments. In 2014, Marriot International managed to sell over $1.8 billion in hotel rooms over mobile, alone, which represented 19 percent of the revenue that it brought in online and helps to explain why Apple Pay would provide such appeal. The hospitality chain has seen outstanding growth over mobile, as it represented only 1 percent in 2009. Marriott has now announced the next level of this online strategy, which will take in Apple Pay…

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The travel industry will be revolutionized by wearable technology

airport travel tourism mobile devices laptop wearable technology mobile technology

According to a recently released report, this market is about to change around the world from wearables. According to the World Travel Market (WTM) Global Trends Report 2014, one of the primary trends that will be turning the industry on its head throughout coming years will be wearable technology. Another major part of the transformation of the travel industry is expected to be big data. This report’s forecasts have stated that wearable technology will have reached the point at which it will become mainstream within two years from now. It…

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Sydney’s The Rocks to make use of NFC technology

The Rocks Sydney uses NFC Technology

NFC technology to be adopted by ew project from The Rocks NFC technology gets the majority of its attention from its uses in mobile commerce. The technology has become the cornerstone of the mobile commerce industry because of its ability to transfer information without the need for wires or contact with other mobile devices. Though the technology is famous in the realm of m-commerce, it has other uses beyond payments. The Rocks, a famous tourist precinct in Sydney, Australia, is set to get a technological upgrade that leverages NFC technology…

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QR codes to assist tourists visiting Spain

QR codes used for tourism

Smartphone using visitors to Costa del Sol to enjoy enhanced travels. The city of Costa del Sol in Spain has launched a new smartphone friendly campaign to help tourists that are visiting by allowing them to scan QR codes for more information. This helpful tool is meant to help to improve the overall tourism experience in the area. The QR codes will be placed at various locations around the region, focusing primarily on cultural venues that are typically of the greatest interest to visitors to the area, as well as…

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Bookings through mobile apps and sites driving growth in online travel sector

M-commerce growth

According to data from the travel industry, mobile apps and websites are seeing a boon in bookings… Last year, it was already discovered by certain discount booking websites that breaking away from offering these services solely through means available to laptops and desktops, and opening the doors to bookings through mobile apps and sites gives consumers a great deal more flexibility so that they can make arrangements as soon as they think of them. Furthermore, by using these services, it is helping to build confidence in mobile commerce practices overall,…

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Japan Airlines adopts NFC-enabled boarding passes to better serve consumers

Japan Airlines

Japan Airlines has announced that it will be launching a new NFC-based service that will help consumers board planes faster. The airline has partnered with mobile operations company KDDI in order to create NFC-enabled boarding passes. Japan Airlines is not the first to adopt this type of boarding pass. Last year, Scandinavian Airlines began experimenting with similar boarding passes they called Smart Pass. Now, the Japanese company is looking to expound on this idea and make it popular with travelers. The Smart Passes will be able to track travelers wherever…

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Predictions for the leading trends for travel this year

M-commerce growth

Orbitz has announced that mobile commerce, travel as a gift, and flash sales will be the top three trends for travel this year. Reporting that not only will American mobile commerce almost double itself this year, but it will also become an integral part of the travel experience. There was also an increase of almost 350 percent of flash sale sites between July 2009 and that same month in 2011. The growth in popularity of those sites has shown no sign of slowing down. The travel company went on to underline…

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The impact of m-commerce and social media on the hotel market

Shanghai Grand Hyatt Lobby

A number of recent predictions have been showing that the number of hotels that are angling to include social and mobile solutions is on the rise. The report called the Travel Distribution & Marketing Barometer has been released by EyeforTravel and examined data from 550 intermediaries and travel suppliers worldwide. This report showed that the investment into mobile marketing within that industry has increased within the higher budget categories. For instance, within the highest budget category, 41 percent reported that for three months, their mobile marketing budget allocation was sticking…

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Delta Air Lines to adopt augmented reality to help make travel more stress-free

Delta Airlines Augmented Reality

Airlines are growing more accustomed to the needs of mobile consumers. With smart phones and other mobile devices becoming a more fundamental part of society, companies have had to take steps to ensure that their services were up to task. Airline passengers have enjoyed the ability to check in to flights and download boarding passes for some time, but consumers are asking for more services as mobile technology becomes more advanced. According to a recent Airline IT Trends survey, more major airlines are investing more in improving their wireless functionality.…

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