Mobile commerce is a vital component of the travel shopping experience

mobile commerce future smarphone

A recent study has shown that consumers are increasingly using multiple devices to plan and book trips. A report was recently released by a firm called Criteo, which illustrated the importance of the role of mobile commerce at both the start and finish of a shopper’s planning and booking of upcoming travel. The report was entitled the Criteo “State of Mobile Commerce” and it was focused on the third quarter of this year. Significant insight was provided through the results of the study outlined within this report. This could potentially…

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Welcome to Scotland tourist initiative launches augmented reality app

Welcome to Scotland App

The National Tourism Board of Scotland is looking to change the way visitors to the country get their information by updating all tourist materials with augmented reality. The Board has thrown its support behind Welcome to Scotland, a website put together by a conglomerate of attractions throughout the country. The group has developed a new mobile application for the iPhone and Android smart phones that makes full use of augmented reality. Using the app, visitors can find a wealth of information about the various attractions found throughout Scotland. Using the…

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New technology tools for the traveler on the go!

MattsonMaps, a developer of online applications aimed at destination marketing organizations, has announced that they latest program has entered the beta phase of testing. The program, called TravelTools, helps companies manage their online content, such as maps, calendar and newsletters. The company hopes to appeal to the growing mobile marketing crowd by making use of QR codes to go along with their program. “A majority of travelers use smart phones and mobile devices,” says company president Mark Mattson. “They’re using them to gather information and make decision,” he adds. Smart…

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