QR codes bring history to life in Washington Township, New Jersey

QR Codes used at Historical Sites

QR codes can make marketing much more engaging than traditional static imagery, but the codes can also be used to bring a little bit of the past to life. Such is the case in the Old Stone Village in Washington Township, New Jersey. The famed site is steeped in history and culture and soon visitors to the site will be able to take guided virtual tours by scanning QR codes. Yet again, technology seeks to revitalize the past. The idea comes from Chris Del Borello, president of the Washington Township…

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Augmented reality takes virtual tourism to a new level

Augmented Reality Travel App

Many wish that they could travel more but are unable to do so for a variety of reasons. Augmented reality may hold the solution, as Tour Wrist, a mobile marketing company offering high-quality virtual tours, is eager to show with its latest mobile application. Virtual tours are quite popular in the real estate business. Indeed, Tour Wrist has worked in that industry for several years, providing highly detailed tours. The company’s app, bearing the same name as the company itself, will not be showing off tours of homes. Rather, smart…

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The latest in mobile travel apps loaded with AR browser options

Hong Kong Travel AR App

More cities are making use of Smartphone’s and augmented reality (AR) apps to capitalize on tourism and assisting visitors in finding restaurants, shopping and places to visit. One of those places is Hong Kong. The Hong Kong Tourism Board (HKTB) teamed with Cathay Pacific Airways to introduce mobile apps for tourists. The Hong Kong Tourism Board and Cathay Pacific Airways introduced a combined effort project; one of the first Smartphone travel application series in the world to incorporate augmented reality. Their “Discover Hong Kong” mobile app series was introduced May…

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New technology tools for the traveler on the go!

MattsonMaps, a developer of online applications aimed at destination marketing organizations, has announced that they latest program has entered the beta phase of testing. The program, called TravelTools, helps companies manage their online content, such as maps, calendar and newsletters. The company hopes to appeal to the growing mobile marketing crowd by making use of QR codes to go along with their program. “A majority of travelers use smart phones and mobile devices,” says company president Mark Mattson. “They’re using them to gather information and make decision,” he adds. Smart…

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