Mobile commerce is a vital component of the travel shopping experience

mobile commerce future smarphone

A recent study has shown that consumers are increasingly using multiple devices to plan and book trips. A report was recently released by a firm called Criteo, which illustrated the importance of the role of mobile commerce at both the start and finish of a shopper’s planning and booking of upcoming travel. The report was entitled the Criteo “State of Mobile Commerce” and it was focused on the third quarter of this year. Significant insight was provided through the results of the study outlined within this report. This could potentially…

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IBM and Apple partner up on business focused mobile app

IBM Mobile commerce app

The companies have now announced that they will be working together on this application and other products. Despite the fact that IBM and Apple have hardly seemed like companies that would ever be partnering to create products together, this is exactly what has recently been announced, as they will now be developing both mobile app and device products that are geared toward business customers. The first mobile application being developed in the partnership is targeting telecom companies as customers. One of the new mobile apps that the two companies have…

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Mobile app from Marriott broadens check-in tech

Marriott mobile app apple pay

Smartphone using guests at the hotel’s locations can skip the front desk for many features they want to use. Though the mobile app from the Marriott is currently considered to be quite cutting edge in the hotel industry at the moment, many in the travel environment now believe that this type of technology will become the standard within the next few years. The smartphone application makes it possible to skip the front desk in order to check-in at the hotel. Though the Marriott already had a mobile app for both…

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Mcommerce in Canadian city will prove useful to tourists

Mcommerce in the travel industry

The Halifax County Chamber of Commerce has embraced smartphone friendly tourism. The Canadian city of Halifax, in the province of Nova Scotia, welcomes approximately 600,000 tourists to the area every year, and the Halifax Chamber of Commerce has recognized that the majority of them are now carrying smartphones, making mcommerce a very useful tool. This mobile technology will be helpful for assisting these visitors in traveling around town. The chamber president, Nancy Pool has explained that the chamber is now offering the MyChamberApp, which is an mcommerce application designed to…

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Welcome to Scotland tourist initiative launches augmented reality app

Welcome to Scotland App

The National Tourism Board of Scotland is looking to change the way visitors to the country get their information by updating all tourist materials with augmented reality. The Board has thrown its support behind Welcome to Scotland, a website put together by a conglomerate of attractions throughout the country. The group has developed a new mobile application for the iPhone and Android smart phones that makes full use of augmented reality. Using the app, visitors can find a wealth of information about the various attractions found throughout Scotland. Using the…

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